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Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

2016 Cadillac ATS-V First Drive [w/video]

If you get hot and bothered for hot-rodded sedans and coupes, you probably know that Germans have long dominated that cutthroat scene. For years, the Audi RS/BMW M/Mercedes-AMG triumvirate has ruled the microcosm of grunty, mid-level luxury cars. But a funny thing happened when Cadillac's first V car hit the market in 2004. Since the CTS-V crashed the high horsepower party, German tuning houses started thinking less about the "Daddy's Caddy" stereotypes and more about the next imminent threat – in this case, the inevitable high-horsepower spinoff of the smaller, nimbler Cadillac ATS. The standard ATS' defense against the German triad hasn't been triumphant so far (GM's Michigan plant was idled for three weeks in 2014 due to excess inventory), but the souped-up 2016 Cadillac ATS-V presents a fresh bid to put the Teutonic competition on alert. The ATS-V's flared bodywork and quad exhaust pipes offer bits of visual shock and awe, but significant hardware upgrades back up the go-fast looks. Front and center is a twin-turbocharged, 3.6-liter V6 with reworked internals including a charge-air cooler, titanium connecting rods, and titanium-aluminide turbines. The new engine produces 464 horsepower and 445 pound-feet of torque, up a staggering 262 hp and 173 lb-ft compared to a base, four-cylinder ATS. Those output figures eclipse the BMW M3/M4 (425 hp, 406 lb-ft) and Audi RS5 (450 hp, 317 lb-ft), but lag slightly behind the V8-powered Mercedes-AMG C63 (476 hp, 479 lb-ft), and more so the C63 S (503 hp, 516 lb-ft). The chassis benefits from several structural braces, most notably a shear panel intended to boost front-end stiffness. Extra poundage from the add-ons are minimized through lighter-weight materials – in the case of the shear panel, stamped aluminum. Cadillac says though it intended to make the ATS the quickest car in its segment (stated 0-60 mph times between 3.8 and 3.9 second virtually match the BMW M4 and Mercedes-AMG C63 S' 3.9 figure), the development team says they also focused on subjective qualities like turn-in quickness and steering response. As such, toe links have been replaced with ball joints, mounts have been retuned, and reworked magnetic damping offer greater responsiveness. Six suspension bushings have been stiffened and ten have been completely redesigned, and the Performance Traction Management system that tames beasts like the Corvette Z06 and Camaro ZL1 also helps lay down power in the ATS-V.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")