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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Cadillac XT6 three-row crossover spied hours after de Nysschen ousted

Big news today from GM's luxury brand. Cadillac ousted Johan de Nysschen after four years at the helm. It's unclear exactly what let to his departure, but slumping sales and a lack of crossovers surely influenced GM's decision. Cadillac currently has one crossover and one SUV on sale. The Cadillac XT5 and Escalade will soon be joined by the smaller XT4. New spy shots show that the new three-row Cadillac XT6 will soon join the lineup. The new model is heavily camouflaged, but it's not difficult to make out Cadillac's corporate grille behind the covers. This still looks like a prototype car as both the headlights and taillights look like temporary units. The lower grille looks like it's hiding a radar sensor that's likely paired with the camera mounted in the windshield. The XT6 is likely to get Cadillac Super Cruise at some point. The XT6 looks longer than the midsize XT5 and should be roughly the size of the second-gen GMC Acadia. This should offer a more fuel-efficient alternative to the Escalade while still providing room for seven passengers. Look for a full debut this fall. Related Video:

Cadillac LTS flagship to bow at NY Auto Show

There is widespread agreement across the industry that Cadillac needs a proper, rear-drive flagship sedan that completes legitimately with the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series.
Fortunately, the same view is held within the company, and just such a car - possibly dubbed LTS - is under development. According to a high-level source at Cadillac, the new four-door, which is said to incorporate design cues from the marque's celebrated Elmiraj coupe concept, will debut at the New York Auto Show next April.
If the car needs a cheerleader, surely incoming president Johan de Nysschen is just such a person. De Nysschen doesn't arrive at Cadillac until late in the month, but certainly he will want a proper flagship to do battle with his old foes at Mercedes-Benz and BMW and old friends at Audi and Infiniti.