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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ecto-1 is the barn find of a lifetime in 'Ghostbusters: Afterlife'

Following the women-led "Ghostbusters" reboot in 2016, a completely new chapter in the franchise will be born in 2020. "Ghostbusters: Afterlife" will feature a fresh cast, a modern story and cutting-edge cinematics. Yet, one thing will remain the same: the famous Ecto-1. The first trailer for the upcoming film shows the classic movie car — a highly modified 1959 Cadillac Miller-Meteor Futura Duplex — still has a little gas in the tank, even after sitting in a barn for more than 30 years. "Afterlife" follows a character played by Finn Wolfhard (Mike from "Stranger Things") as he, his sister and his mom are evicted and move to an inherited farmhouse in Summerville, Oklahoma. The property, previously owned by the kids' grandfather, turns out to be a secret storage facility for all of the old Ghostbusters gear. Grandpa was Dr. Egon Spengler. The research, the uniforms, the ghost traps and the Ecto-1 are all tucked away and out of sight. Trevor, Wolfhard's character, finds the automotive relic and is able to start the old box of bolts. He and his sister Phoebe are then seen careening the Ecto-1 through a field and testing out the car's gunner seat in town.  Paul Rudd enters the picture as Mr. Grooberson, a teacher at the kids' school who shows an interest in Phoebe's ghost trap. As somebody who remembers the Manhattan Crossrip well, Grooberson schools the kids on the past and, with them, explores their connection to it all.  The trailer closes with a Bill Murray quote from the original film: "Call it fate, call it luck, call it karma ... I believe that everything happens for a reason." He, along with Dan Aykroyd and Sigourney Weaver, are expected to have some sort of involvement in the new movie, though it's unclear what that will be. We'll find out more next year when "Ghostbusters: Afterlife" opens summer 2020. P.S. How about that Ford Ranchero GT?

2020 Cadillac XT5 spied undisguised with infotainment from CT5

The reveal of the 2020 Cadillac XT5 crossover must be seriously near, because one of our spy photographers caught the new one completely undisguised. Seriously, there aren't any vinyl coverings anywhere, and the interior was completely bare, too. The update is minimal for the most part, but the interior reveals a big infotainment change. Before we get inside, we'll do a quick overview of the exterior. The front grille has a new mesh insert, and the lower air dam has a wider, thinner metallic accent. At the back, the colors for the faux skid plate or diffuser motif have been swapped. And that's it for the exterior. See? Told you it would be quick. The interior is nearly unchanged, too, except for the aforementioned infotainment system. Instead of the current model's touchscreen-only interface, the new XT5 adopts the control knob featured in the XT4, XT6 and CT5. It fits quite naturally behind the electronic shift lever. If it's like the system in other Cadillacs, fans of the touchscreen shouldn't worry, because you'll still be able to use the touch functions if you wish. Odds are we're months away from the new XT5 hitting dealers, since this is clearly a finished prototype. It will most certainly offer the same 3.6-liter, 310-horsepower V6 and 8-speed automatic of the current model. It's possible Cadillac will introduce a slightly more affordable 2.0-liter turbocharged inline-4 as an option, possibly even a turbo inline-4 hybrid powertrain, since both powertrains are available on the current Chinese-market XT5.