2005 Cadillac Srx Base Sport Utility 4-door 4.6l on 2040-cars

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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Caddy XT4, Subaru STI Type RA, and blazin' Elon | Autoblog Podcast #553

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Green Editor John Snyder. We talk about time spent with the Cadillac XT4 and Subaru WRX STI Type RA. Then we get into other topics, including the death of the VW Beetle, our thoughts on the state of the Nissan 370Z, cameras replacing mirrors, the trouble with the Ford Focus Active, and Elon Musk blazing a fat blunt. We indulge in a little conversation about the process of writing about cars. Finally we help a listener choose their next EV in the "Spend My Money" segment.Autoblog Podcast #553 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've driven: Cadillac XT4 and Subaru WRX STI Type RA RIP, VW Bug What's up with the Nissan 370Z? Lexus to replace side mirrors with cameras RIP, Ford Focus Active You do you, Elon On writing about cars Spend My Money: electric edition Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Cadillac Ford Lexus Nissan Subaru Tesla Volkswagen Car Buying Technology Coupe Crossover Electric Police/Emergency Sedan cadillac xt4 subaru wrx sti type ra

Cadillac scraps three-row CUV plans

Crossovers are one of the hottest automotive segments on the planet. Apparently, the idea of mixing the practicality of a station wagon with the looks of an SUV appeals to people whether they are in Cleveland or Shanghai because nearly every automaker is jumping into the market. So it was no surprise when early rumors suggested Cadillac was planning two, new CUVs to fit above and below the SRX. But things might have changed since then.
New rumblings indicate Caddy is taking a different route. Instead of two crossovers, only the compact is on the way, and the larger, three-row CUV on the Lambda platform to sit between the SRX and Escalade may be a goner. According to Ward's Auto, General Motors thinks that the other three-row, Lambda vehicles like the Buick Enclave and GMC Acadia compete too closely with the proposed Cadillac. The decision comes fairly close to the 2017 intended production date.
As far back as 2010, this Lambda-platform based CUV was considered highly likely for production. However, Cadillac Senior Vice President Bob Ferguson was somewhat cooler about it when he discussed the new crossover briefly last year. He said the model could use the Escalade name, despite its unibody chassis, but no decision had been made yet to actually produce it.