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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac will kill the plug-in ELR

Johan de Nysschen, president of General Motors' Cadillac division, says Caddy's ELR extended-range plug-in won't have any future generations, Automotive News (subs. req.) says. The publication previously reported that the car would be around for another couple of years, but even that's questionable, and the model could be yanked even sooner. Cadillac spokesman David Caldwell confirmed that there won't be a second-generation ELR. "Subsequent generations of the car will not be developed," he wrote in an e-mail to Autoblog. "It's available currently as a 2016 model, and there's no change to that status." The model debuted in late 2013 and used a version of the powertrain in the Chevrolet Volt. The main problem, of course, was that the car had a $76,000 price tag that proved too much for most automobile buyers to stomach. Last year, GM sold 1,024 ELRs, down 22 percent from 2014's totals. By comparison, the Chevy Volt moved more than 15,000 units, and that itself was still down 18 percent from year-earlier figures. The merciful end to the ELR shouldn't be much of a surprise, as Cadillac Chief Marketing Officer Uwe Ellinghaus went on the record in December of essentially calling the model a dud. It's a far cry from the excitement, though, that the concept model of what was then called the Converj was unveiled to the public at the Detroit Auto Show in 2009. For those feeling misty-eyed or nostalgic, though, check here for Autoblog's First Drive impressions of the extended-range plug-in. Related Video: Featured Gallery 2014 Cadillac ELR Review View 48 Photos News Source: Automotive News-sub.req. Green Cadillac GM Hybrid elr extended-range plug-in

Here's your chance to own a 7.0-liter V8-powered, stick-shifted Cadillac Catera

Cadillac never stuffed a V8 engine into the Catera, the entry-level model it sold in the United States from 1997 to 2001, so American tuner Lingenfelter stepped in and offered to perform the conversion. One of the few cars it dropped an eight-cylinder into is for sale, and the bigger engine is just one of many modifications performed on it. Listed on auction site Bring a Trailer, this 2001 Catera lost its V6 soon after it was leased to its first owner in Warren, Michigan. Lingenfelter replaced the 3.0-liter V6 with a 5.7-liter V8 and ditched the automatic transmission in favor of a six-speed manual, but that wasn't enough; the owner sent it back for more. It left the shop again with a custom-built, 7.0-liter V8 between its fenders. It's essentially a Chevrolet Corvette C5.R-based block topped with LS6 heads, an LS6 intake, and a less restrictive exhaust. Its horsepower and torque outputs aren't available, unfortunately, but we assume the V8 easily doubles the stock Catera's 200-horse output. Cadillac marketed the Opel-built Catera as the Caddy that zigs, not as the Caddy that humiliates hot rods on a drag strip, so additional modifications were required to keep the V8's power in check. Highlights include a limited-slip differential, a lowered suspension with bigger sway bars, and beefier brakes all around. At one point in its life, this Catera also received 17-inch alloy wheels, a three-spoke steering wheel, and a sprinkling of V emblems. Although engine swaps are often hit or miss, this Catera has spent approximately 18 years and 40,000 miles with a V8 under its hood, so it's apparently a solid, well-thought-out build. It currently has 42,000 miles on its odometer, and it's located in Michigan. Bidding stands at $6,250 as of this writing, with five days left in the auction. It won't stay in the four-digit range for long, and it might end up costing as much as a late-model ATS-V, but when are you going to find another one like it? Related Video:   Featured Gallery 2001 Cadillac Catera with V8 engine, Lingenfelter modifications View 10 Photos Aftermarket Cadillac Performance Sedan