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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Cadillac CT4 and CT5 get meaningful updates for 2021

It's common for vehicles to get an update here or there in between full redesigns every five or six years, but the changes being made for the 2021 Cadillac CT4 and CT5, each just introduced last year, represent more than just a little nip and tuck. For starters, Cadillac's excellent Super Cruise will show up on the options sheets for the two sedans early next year in Enhanced form with with Lane Change on Demand functionality. Super Cruise will be offered on Premium Luxury and V-Series trims only. As we already knew thanks to early order guides, a new 12-inch digital instrument cluster that features driver-selectable themes is also on the menu for 2021. A traditional Tour theme is probably what most drivers will default to, while a Sport theme will likely include red accents and performance-monitoring readouts and a Stealth theme will offer minimal information and what we'd guess are non-distracting colors. CT4-V and CT5-V models will get an exclusive Track theme. New for the CT5 Sport trim level is a V Performance package that adds upgraded suspension bits, Magnetic Ride Control and a mechanical limited-slip differential. V Performance front brake calipers from Brembo are also optional on Sport models. Additionally, a new Diamond Sky special edition package will be offered on Premium Luxury CT4 and CT5 models, adding interior and exterior styling upgrades along with all-season run-flat tires on unique wheels. The package also gets the aforementioned V Performance brakes. Additional updates include wireless Apple CarPlay and Android Auto, SiriusXM with 360L with more than 200 live SiriusXM channels and on-demand programming choices, and a console-mounted rotary infotainment knob that enables left and right clicks to more easily navigate the CUE infotainment system. Buckle to Drive will come enabled from the factory (it can be disabled after purchase) and won't allow the driver to shift into drive unless the seatbelt is buckled. A Teen Driver mode will encourage safe driving from — you guessed it — teens. Forward collision alert, front pedestrian braking, automatic emergency braking and the patented haptic Safety Alert Seat are now standard equipment across the board for both sedans. Check out the image gallery above to see many of the updates, including Super Cruise, the digital instrument cluster and the Diamond Sky edition. Related Video:    

2015 Cadillac ATS-V gunning for the BMW M3

Spy photographers have spotted something interesting. Cadillac engineers have taken to public streets with the upcoming ATS-V and a playmate: the current BMW M3 Sedan. The prototype seen here wears a more aggressive front fascia, flared fenders and beefy brakes. Quad exhaust tips and what looks to be a small lip spoiler on the trunk deck sum up the most obvious visual changes over the standard ATS outside. Word has it the ATS-V will bow with the same twin-turbo 3.6-liter V6 available in the nose of the XTS. In that application, the engine is good for a stout 410 horsepower, which should be more than enough to hustle the sedan around a track.
Other details are still murky, however. First and foremost: will GM offer the ATS-V with an honest manual transmission, like it does with its big brother, the CTS-V? Something tells us we won't have long to wait to find out - the machine will likely bow next year as a 2015 model. Until then, dig in on our newest bevy of spy photos.