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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

GM follows Ford and Honda in skipping SEMA

The list of automakers skipping SEMA has become longer. First reported by Muscle Cars and Trucks, and confirmed to us by a company representative, General Motors will not have an official presence at the aftermarket show. It joins Ford and Honda in leaving the show. It will be a large hole in the show, with the GM brands typically filling a significant swath of available show space in one of the main halls. GM hasn't provided much explanation for the move, either. The GM representative provided Autoblog with the same statement that Muscle Cars and Trucks got: "GM has made the decision not to participate in the 2022 SEMA Show. The SEMA show has always inspired us, and accessories and performance parts remain an important part of our business." We also asked if we would see any sort of announcements around the time of the show — Ford said it has plans to share some things around that time — however, the GM representative said that the company has no immediate plans for announcements. Certainly things could change between now and the November show, though. SEMA had previously noted that other exhibitors would help fill in some of the space vacated by these major OEMs. Another OEM, Volkswagen, is returning to the show after an absence, which will also help with the display deficit. Related Video:

Cadillac XT6 three-row crossover spied hours after de Nysschen ousted

Big news today from GM's luxury brand. Cadillac ousted Johan de Nysschen after four years at the helm. It's unclear exactly what let to his departure, but slumping sales and a lack of crossovers surely influenced GM's decision. Cadillac currently has one crossover and one SUV on sale. The Cadillac XT5 and Escalade will soon be joined by the smaller XT4. New spy shots show that the new three-row Cadillac XT6 will soon join the lineup. The new model is heavily camouflaged, but it's not difficult to make out Cadillac's corporate grille behind the covers. This still looks like a prototype car as both the headlights and taillights look like temporary units. The lower grille looks like it's hiding a radar sensor that's likely paired with the camera mounted in the windshield. The XT6 is likely to get Cadillac Super Cruise at some point. The XT6 looks longer than the midsize XT5 and should be roughly the size of the second-gen GMC Acadia. This should offer a more fuel-efficient alternative to the Escalade while still providing room for seven passengers. Look for a full debut this fall. Related Video: