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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

2021 Cadillac Escalade ESV spied uncovered

The 2021 Cadillac Escalade made its big debut a little over a week ago, complete with its fancy interior and displays, but the company has only shown the short-wheelbase model. One of our spy photographers has picked up the slack and caught the long-wheelbase ESV model cruising around southeast Michigan without any camouflage. It's pretty much what you would expect: an Escalade but longer. But it does have a couple subtle differences. Those differences lie in the sides of the Escalade ESV where the length makes some changes. The wheelbase is indeed longer, not just the body, as evidenced by the rear wheels sitting farther back from the edges of the rear doors. Those doors are also a bit longer, so rear seat access should be a little better with this lengthened Escalade. Another change is in the stylized C-pillar. It's a bit more difficult to see since this is a Sport trim with black trim, but the C-pillar is substantially thicker, and the rear edge leans forward more than on the shorter version. This reworked trim probably helps hide the ESV's extra length somewhat. The extra thickness might hinder some rear and side visibility, too. The Escalade ESV will make its formal debut at the upcoming New York Auto Show, and we expect it will go on sale at the end of this year at about the same time as the short-wheelbase version. The extra length will probably also bring a little extra cost to the base price. Pricing for the 2021 Escalade has not yet been announced, though. It will probably be revealed closer to the luxury SUV's on-sale date. Related Video:

2020 Cadillac XT6 revealed as Caddy's first big crossover

The 2020 Cadillac XT6 rounds out Cadillac's crossover lineup with a range-topper. It also presents an option for people who wanted a three-row Cadillac but didn't want something as large and truck-like as an Escalade. This is partly achieved through using a naturally aspirated 3.6-liter V6 powering either the front or all four wheels. A nine-speed automatic transmission sends the V6's 310 horsepower and 271 pound-feet of torque to the ground. The XT6 is split between two trim levels that appear to be marketed as different rather than one being better. The first is redundantly called Premium Luxury. A chrome grille and trim, red taillights and unique 20-inch wheels distinguish it as such from the outside, while wood trim covers the inside. The second is Sport, and black trim replaces the chrome, red taillights are swapped for clear, and carbon fiber supplants the wood inside. It has different 20-inch wheels as well as optional 21-inch pieces. The Sport gets mechanical tweaks, too, including continuously adjustable shocks and a standard all-wheel-drive system with yaw control. No matter the trim, all XT6's get an interior that builds upon the XT4 with more physical buttons and a control knob for the infotainment for scrolling through menus and lists. Safety and convenience features abound, including standard automatic emergency braking, blind-spot warning and lane-keep assist. Optional features include night vision, parking assist with braking support, a heads-up display and a camera screen mirror. Adaptive cruise control is also available, but it's not Super Cruise, our Tech of the Year award winner. Cadillac will start taking orders for the Tennessee-built crossover this spring. The final release date hasn't been announced yet, though. That information, along with pricing, should come closer to when the crossover begins production. Related Video: