1972 Cadillac Fleetwood Series 75 on 2040-cars

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GM outlines strategy for new products, growth in China

"Our strategic plan is a pathway to earn customers for life and create significant shareholder value in the process." - Mary Barra
General Motors laid out ambitious plans on Wednesday to become the world's "most valued automotive company," a goal it says it can reach by strengthening its business in China, rebuilding the Cadillac luxury brand and fixing the foundering GM Europe operations.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

Lego's 18.5-inch Ghostbusters Ecto-1 will make you feel like bustin'

If there's something strange in your neighborhood, Lego has something to help you take care of those non-terminal repeating phantasms or class-five full-roaming vapors. This week, it announced a supremely detailed version of the Ecto-1, the iconic 1959 Cadillac Miller-Meteor ambulance from the 1984 film classic, Ghostbusters. The set is comprised of a whopping 2,352 Lego pieces and when completed, will measure 18.5 inches long. It's one of the more accurate Lego vehicles the company has created, and features a steering box connecting the steering wheel to the front wheels, hinged doors and an opening hood with replica V8 engine inside. Like the movie car, it's packed with ghost-fighting gadgetry. There's a rotating ghost-sniffer activated by the wheels, a gunner seat that deploys from one of the rear doors, and a roof rack stacked with loads of spirit-trapping gear. Lego says it's even got some easter eggs that will be discovered as the kit is assembled. Lego says that two automotive pieces were developed specifically for the Ecto-1: a 6x14 curved windscreen and a five-module steering wheel. These should translate well to other vehicles in the future or for custom builds. Notably, this kit was designed by the Michael Psiaki, who created Lego's James Bond Aston Martin DB5 kit. The set is released as a tie-in with the upcoming Ghostbusters: Afterlife movie. It was supposed to be released this summer but was delayed until (as of now) June 2021 as a result of the COVID-19 pandemic. As for the Ecto-1 kit, it will hit shelves Nov. 15 just in time for holiday shopping.