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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

GM won't really kill off the Chevy Volt and Cadillac CT6, will it?

General Motors is apparently considering killing off six slow-selling models by 2020, according to Reuters. But is that really likely? The news is mentioned in a story where UAW president Dennis Williams notes that slumping US car sales could threaten jobs at low-volume factories. Still, we're skeptical that GM is really serious about killing those cars. Reuters specifically calls out the Buick LaCrosse, Cadillac CT6, Cadillac XTS, Chevrolet Impala, Chevrolet Sonic, and the Chevrolet Volt. Most of these have been redesigned or refreshed within the past few model years. Four - the LaCrosse, Impala, CT6, and Volt - are built in the Hamtramck factory in Detroit. That plant has made only 35,000 cars this year - down 32 percent from 2016. A typical GM plant builds 200,000-300,000 vehicles a year. Of all the cars Williams listed, killing the XTS, Impala, and Sonic make the most sense. They're older and don't sell particularly well. On the other hand, axing the other three seems like an odd move. It would leave Buick and Cadillac without flagship sedans, at least until the rumored Cadillac CT8 arrives. The CT6 was a big investment for GM and backing out after just a few years would be a huge loss. It also uses GM's latest and best materials and technology, making us even more skeptical. The Volt is a hugely important car for Chevrolet, and supplementing it with a crossover makes more sense than replacing it with one. Offering one model with a range of powertrain variants like the Hyundai Ioniq and Toyota Prius might be another route GM could take. All six of these vehicles are sedans, Yes, crossover sales are booming, but there's still a huge market for cars. Backing away from these would be essentially giving up sales to competitors from around the globe. The UAW might simply be publicly pushing GM to move crossover production to Hamtramck to avoid closing the plant and laying off workers. Sales of passenger cars are down across both GM and the industry. Consolidating production in other plants and closing Hamtramck rather than having a single facility focus on sedans might make more sense from a business perspective. GM is also trying to reduce its unsold inventory, meaning current production may be slowed or halted while current cars move into customer hands. There's a lot of politics that goes into building a car. GM wants to do what makes the most sense from a business perspective, while the UAW doesn't workers to lose their jobs when a factory closes.

2020 Cadillac XT5 light refresh shown in China ahead of U.S. reveal

We spied the lightly refreshed 2020 Cadillac XT5 not too long ago, but now we have official photos via China. Cadillac decided to reveal the mid-cycle refresh of its crossover on that side of the world, so the vehicle you're looking at here is a China-spec XT5. While this may be the case, many of the details unmasked about the vehicle will likely be seen here, too. Cadillac told us it will be able to confirm U.S. specifics in the near future. You may be wondering, what's different? Truthfully, there isn't much to the mid-cycle update from a visual perspective. The grille has been swapped for one that better matches all the other grilles in Cadillac's newest crossovers like the XT4 and XT6. Cadillac of China didn't include any photos of the rear for this light reveal. There are significant updates in other places, though. At least in China, Cadillac is giving the XT5 its new 2.0-liter turbocharged four-cylinder engine we first saw in the XT4. That engine produces a refined 237 horsepower and 258 pound-feet of torque. We can't say whether the crossover will or won't keep the 3.6-liter V6 option in the states, but adding the boosted motor won't come as a surprise. Along for the ride is GM's nine-speed automatic transmission that is paired to that four-cylinder. The interior looks largely the same, save for the addition of Cadillac's rotary knob to control the infotainment system. This follows suit with other newly-released Cadillacs that allow you to control the system with both the knob and the touchscreen. Another notable interior upgrade is the addition of the rearview mirror camera. Cadillac is clearly set on integrating this technology onto every car it makes, and we certainly don't have any qualms with that. One bit of tech that wouldn't be included for China but may present itself for the U.S. model is Super Cruise. We've been told to expect the driver assistance system to spread throughout the manufacturer's lineup, and the XT5 seems a perfect candidate for the tech. Watch out for more details and photos coming soon for the 2020 XT5, as Cadillac will be sharing more specifics on the U.S. version in due time.