1968 Cadillac Fleetwood Brougham on 2040-cars

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Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.

Remembering Pierre Cardin's automotive legacy

Pierre Cardin has passed away at age 98, and while the designer had a great impact on the world of fashion, he also brought his signature style to the automotive realm, chiefly with the unlikely partner of American Motors. At the dawn of the 1970s, AMC decided to seek out a little glamour for its freshly renewed product lineup by having famous fashion designers work their magic on AMC cars. The first model to get the fashion treatment was the Hornet Sportabout wagon, with a special Gucci edition that became available for 1972. Later that same year, Pierre Cardin's Javelin was introduced. The Cardin Javelin arrived midway through the '72 model year as an interior option package. The designer had submitted as many as 10 proposals to AMC, and the chosen selection was a black interior with a wild multi-hued stripe of silver, white, red and purple that grooved across the seats, touched the door panels and continued onto the headliner. "People should feel like they're sitting in a living room rather than a machine," the designer was quoted in ads introducing his eponymous Javelin. In a press release, AMC said, "Cardin takes an ultra-modern abstract approach to his interior design." The Cardin interior option package was available with specific exterior colors: Snow White, Stardust Silver, Trans Am Red, and Wild Plum. For the '73 model year, Diamond Blue was a new exterior color option. The Pierre Cardin option was only $85 and was offered exclusively on the Javelin SST, although it's reported that the Pierre Cardin option also appeared on a handful of Javelin AMX models. For 1973, you could officially get a Pierre Cardin Javelin AMX. A total of 4,152 were built over the two model years. AMC's next fashion special was the Matador coupe, but the automaker tapped Oleg Cassini for that gig. Pierre Cardin was not finished with the automobile business, though. In 1975, he put his touch on the Sbarro Stash, an obscure supercar based on the SV1, with the result displayed at the Paris auto show. The designer next customized a run of early-'80s Cadillac Eldorados, and this time the treatment extended beyond the interior. A redesigned front end featured hidden headlights behind a full-width horizontal-car grille but unfortunately made the already-considerable front overhang even longer; the rear treatment was similarly modified with the factory vertical taillights replaced with horizontal units.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.