1964 Cadillac Fleetwood 60 Special Originally Az Now In Mn on 2040-cars

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Cadillac previews CT6 interior and its 34 Bose speakers

We get an early monochrome look at the upcoming Cadillac CT6 interior thanks to its stereo system. Bose will debut its Panaray Sound System in the flagship sedan and have 34 speakers located throughout the cabin that will have the occupants bathing in sound. A close look at the interior mock-up shows little visible difference between the CT6 and the praised CTS; the only thing we could find was that the headrests are slightly different and the seat switches have been moved to the doors, a la Mercedes-Benz. As for that Panaray, Bose says it incorporates elements from the company's home and professional audio products, and was designed "exclusively" for this car. We don't know if that means it was tuned for the CT6 or that it will only ever be available on the CT6. Nor do we have any detailed specs on it at the moment, but there's a press release below with a few more tidbits and a high-res graphic above with details on each speaker. Bose Introduces First-of-its-Kind Panaray® Sound System for First-Ever Cadillac CT6 Advanced automotive sound system integrates elements from home products DETROIT, 2015-03-26 – Thirty-five years ago, Bose and Cadillac defined premium automotive audio, forever changing how people listen to music in a vehicle. Now Bose is introducing its most advanced and highest-performing automotive sound system – the Bose® Panaray® system, designed exclusively for the Cadillac CT6 sedan. The 2016 CT6 is a first in its segment, combining the prestige and technology of a range-topping vehicle with the dynamics and efficiency of a smaller one. The Panaray system marks the global debut of Bose Automotive's new line of "Advanced Technology Series" sound systems, integrating technologies and design elements from Bose home entertainment and professional audio products to deliver unprecedented performance in a car. "We asked Bose to create something truly special for this new vehicle: an unbounded sound system, providing an audio experience unmatched in any other luxury automobile," said Travis Hester, Cadillac CT6 executive chief engineer. "Cadillac CT6 customers will be elated by what they hear and feel when they switch on the Bose Panaray system." The Bose® Panaray® system reproduces music with more clarity, precision and deep bass than any system preceding it.

Hotter Cadillac CT5-V could use the CTS-V's 6.2-liter V8

Cadillac is in the final stages of testing the high-performance variant of the CT5, prototypes are racking up miles all over the world, and a recent report sheds light on the engine screaming between its punched-out fenders. It's a V8, to no one's surprise, but it's not the twin-turbocharged, 4.2-liter unit many believed the sedan would use. Sources familiar with Cadillac's product plan told Car & Driver the hotter CT5 — whose name hasn't been revealed yet — will receive an updated version of the supercharged 6.2-liter V8 that powered the mighty CTS-V. It developed 640 horsepower in the firm's last German-bashing super-sedan, though where engineers will peg the CT5's output remains to be seen. It will roast the rear tires through a paddle-shifted automatic transmission. The publication explained Cadillac chose the 6.2-liter because it's more compact than the 4.2-liter Blackwing engine it developed for the CT6. The former features a pushrod design, while the latter gets twin overhead cams that make it taller and wider. The CT5 is a new model, but its Alpha platform is older than Cadillac's newest V8. Cadillac hasn't announced what will power the flagship CT5. The model is tentatively due out in showrooms before the end of 2020, so we expect to learn more about it in the coming months. Seeing it in the metal for the first time during the 2020 Detroit Auto Show in June isn't entirely out of the question. What's next? If the report is accurate, the much-hyped Blackwing may end up being an orphan engine. It was developed specifically for the Cadillac brand, and inaugurated by the CT6-V that recently went out of production. The many rumors claiming General Motors will put the engine in other models to recoup its investment are falling like dominoes. It won't fit in the CT5, so there's no reason to believe it will end up in the smaller CT4; its flagship version will likely arrive with a twin-turbocharged, 3.6-liter V6 borrowed from the ATS-V. An earlier report claims the next-generation Escalade won't use the Blackwing, either, because making it fit would cost too much. Looking beyond Cadillac, the only General Motors-owned brand that could use the Blackwing is Chevrolet, since we can't imagine the GMC Yukon will get it if the Escalade doesn't. The Tahoe/Suburban duo is off the table, too.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."