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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Next Cadillac Escalade's interior spied for the first time

Update: Now that new spy photos of another large GM SUV have surfaced, we believe these shots show us a GMC Yukon interior, not a Cadillac Escalade. You can see the new spy shots here that depict a much more upscale vehicle interior compared to the fuzzy center stack shown in the shots of the Yukon. The new Cadillac Escalade has a lot of work to do in order to properly compete with Lincoln's wonderfully luxurious Navigator. These interior spy photos are our first look at what Cadillac is working with on the inside of its new luxury truck. We won't make final judgements, as this vehicle is still a prototype and subject to change. However, a few key bits are noticeable from the fuzzy photos. As expected, Cadillac's CUE infotainment and center stack is nowhere to be seen. Replacing it is a new interior design language, with a tablet-like screen that seems to rise out of the sloped stack on top. Below the screen is a strip of stitched leather and a couple prominently placed air vents. To the left of this area is what appears to be a push-button gear shifting system, replacing the column-mounted shifter currently in use. Below all that on a lower level of the center stack are all the climate controls, along with what look like physical buttons for what could be audio-related controls. Does it look as luxurious as the Lincoln? Not with all the coverings and shrouding it doesn't, which means we'll have to wait until we get the full picture. One thing that's clear is that the interior design is definitely going to be wildly different than the current Escalade. That center stack flows downward as one sloping piece into the high and bulky center console area. This design looks like it brings the center console further downward, and also uses a multi-tiered look. It's tough to read what's on the screen, but the software looks like the same stuff we got a preview of on the new Cadillac CT5 and CT4 sedans. As for the exterior shots, there's almost nothing that we haven't already gotten a taste of in previous spy photos. The independent rear suspension is a go, as are what appear to be massive headlight and LED DRL fixtures. If you look through the wrapping, you can make out how far up and down the lighting fixtures stretch ... or perhaps they're separate units altogether. It's tough to tell at this point.

Cadillac considering more electric cars, Elmiraj business case gaining popularity

Cadillac's electrification isn't likely to stop at the $76,000 ELR coupe, according a report from TheDetroitBureau.com. Speaking to Cadillac's global sales boss, Bob Ferguson, a successful ELR will likely lead to a larger, even more upscale offering than the Volt-based two-door. "I could certainly see a larger vehicle, something even more luxurious," Ferguson said of a potential second, battery-powered Caddy.
That car would likely boast a more potent version of the Voltec powertrain that motivates the Volt and ELR. This next-generation system is still sometime off, though, and won't likely arrive until the second-generation Volt hits the market.
Besides hinting at future plug-in hybrids, Ferguson spoke to TDB about the improving business case for the Elmiraj Concept, shown at the Pebble Beach Concours in Monterey in August. "I'm very excited about the reception for the Elmiraj," Ferguson said. "I'd like to see it in showrooms as soon as possible," he added, before saying that a business case for the production version of the big coupe still needed to be presented to the brass. "It was made to be operationalized," Ferguson added, which is just what we want to hear when it comes to big, flashy concept cars.