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Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

2019 Cadillac XT4 interior has actual buttons, no more touch-sensitive panel

Cadillac makes some highly stylish cars that are excellent to drive. In the realm of infotainment, there was room for improvement. The CUE infotainment system is infamous for being complex and annoying. One particular sore point was the touch-sensitive panels used for basic functions and their unrefined, "haptic feedback" clunk. Thankfully, spy photos show that Cadillac is changing tack both with buttons and infotainment controls in general. As seen above, there don't appear to be any capacitive buttons in sight. Instead, the XT4 has the "piano-key" buttons that are in vogue now. The most prominent are metal-finish buttons that control climate settings indicated by corresponding symbols above the buttons. Below that are additional buttons for seat controls and at least one safety feature, the parking warning. These should be vastly easier to manipulate than tapping and hoping you've engaged the correct function. This doesn't mean there won't be any touch-sensitive controls available, but they've at least been minimized. Other physical controls we spotted are down on the center console near the shifter. It looks as though the CT6's odd touchpad won't be making an appearance in the XT4 as there seems to be a more conventional knob instead. If it's indeed for the infotainment system, it would be a redundant controller as the upper screen's home button and fingerprints would indicate it's very much touch-operated. Like other Cadillacs and GM products in general, it's safe to say that Apple CarPlay and Android Auto will be available and possibly standard. There are a couple other interesting additions besides the physical controls. There's a Near Field Communications (NFC) logo embossed in the dashboard, indicating the car will support NFC pairing of phones. The XT4 also dispatches the more traditional mechanical shifter for a more modern monostable joystick like the found in some Buicks, but with a different shape. We're currently expecting the XT4 to be revealed late in 2018. It will be based on the Chevy Malibu platform, it'll probably stick with turbocharged four-cylinder power, and offer front- and all-wheel drive. Related Video: Featured Gallery 2019 Cadillac XT4 spy shots View 19 Photos Image Credit: Brian Williams Spy Photos Cadillac Technology Infotainment Crossover SUV Luxury cue cadillac xt4 cadillac cue

Cadillac shows 2015 Escalade interior

Following the reveal of the new GMC Yukon, Chevy Tahoe and Suburban, the next in line is Cadillac, which is set to unveil the new Escalade on October 7 in New York. And in the lead-up to the reveal, the company has released this third teaser image, giving us a good glimpse of the 'Slade's interior.
Or part of the interior, we should say, because while the image above clearly shows the new dashboard and center console, as well as parts of the front seats and interior door panels, the Escalade is most certainly not a two-seat coupe. The outgoing Escalade can accommodate up to eight in either standard or ESV form (but not in EXT pickup configuration), and the new model promises to deliver the same, and we're curious to see what Cadillac has in store for the rear passenger compartment.
Compared to its more accessible counterparts, the new Escalade clearly offers a more upscale environment than even the uplevel Yukon Denali, with softer-looking leather, richer wood veneer and a waterfall center infotainment console that's different from the more modular design in the Chevy and GMC. The steering wheel is also unique and the instrument cluster appears to meld more smoothly across the dashboard, but the door mirrors, wide center armrest, column shifter and A-pillar grab handle all look like they were carried over from the Escalade's platform mates.