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Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

2014 Cadillac ELR wears a suave suit with Volt underpants

The Cadillac design and engineering teams were smiling like a bunch of proud papas here in Detroit this morning, as the Wreath and Crest crew pulled the curtain back on their 2014 ELR. The house was packed for the ELR's coming out party, and reaction was enthusiastic amongst the murmuring media, as far as we could gather, while the flashes were firing.
In fact, we think that the sleek styling and aggressive proportions of the Voltec-powered ELR looked even better in the metal than they did in the first official images we saw earlier. Further, the leather-lined interior seems custom made for serious driving, even if the ELR is slightly less than rocket-ship quick.
The new Cadillac makes good use of the basic running gear from the Chevrolet Volt, including the 1.4-liter range-extending gas engine, a 15.6-kWh lithium-ion battery pack, and an electric drive motor that offers 295 pound-feet of torque, and a total system output of 207 horsepower. All-electric range is down by just one mile versus its Chevrolet forebearer, for a total of 35, and Cadillac speculates that the total range with the gasoline generator figured in will top 300 miles.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.