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Cadillac president de Nysschen says electrification coming 'across the spectrum'

We like to pick on new Cadillac president Johan de Nysschen for his insistence, many years ago, when he was president of Audi of America, that plug-in vehicles are for idiots. Listening to him give the keynote address at the Washington Auto Show today, you wouldn't know he ever said anything negative about an electric vehicle. Instead, he sounds something like a EV-angelist. De Nysschen said that Cadillac will be able to benefit from GM's considerable expertise in plug-in technology, which he said would be "applied across the spectrum of our portfolio." GM's electric committment will help in "making electrification commonplace." With the plug-in ELR already on the road, de Nysschen said that the company's next step in advancing powertrains will be the introduction of stop/start technology – which de Nysschen called an "important system to reduce fuel consumption and CO2 emissions" – into a Cadillac for the first time later this year. Without giving any specific details, de Nysschen said that Cadillac will introduce eight new models (not necessarily plug-ins) by the end of this decade, including five that "will take Cadillac into market segments where the brand is not even present today." These new vehicles will likely be much lighter than today's vehicles, de Nysschen said, because "weight reduction today is critical to automotive design, it helps to improve fuel efficiency and contributes to desireable vehicle dynamics." The key is to reduce weight without compromising safety or comfort and to use the right material – steel, aluminum, carbon fiber – in the right place at the right time. It was a not-so-subtle jab at Ford and its new aluminum F-150. "In the pursuit of weight reduction, some manufacturers have also opted for abandoning steel and have gone for an all-aluminum approach," he said. "At Cadillac, we believe that different materials each present particular advantages in specific applications. There is no single material that represents the optimum balance of the conflicting objectives of every single application." Related video:

Cadillac expects major growth in China

The US sales issues facing Cadillac are not being paralleled in the People's Republic of China, as a new report from Automotive News indicates the US luxury maker should see its sales increase by as much as 40 percent.
The report cites Cadillac's own forecasts, which put its 2014 sales in the PRC at 70,000 units after cresting 45,000 vehicles at the end of August. Provided the sales pace holds true through 2015, the brand would hit its new 100,000-unit sales goal, AN reports.
"We're very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe," GM China President Matthew Tsien told AN. "With [Cadillac president] Johan [de Nysschen], we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful."

Junkyard Gem: 1993 Cadillac Allante

The General's Cadillac Division had lost much of its status as a world-class styling and engineering innovator by the 1980s, while younger rich Americans signed on the line which is dotted for European luxury machines packed full of futuristic technology. Something needed to be done to win back the hearts of those buyers, and that something was the Cadillac Allante two-seater. Here's a final-model-year Allante, complete with one of the very first Northstar V8 engines, found in a Denver yard. The overhead-valve Cadillac V8 engine of 1949 shook up the automotive world, and the double-overhead-cam Northstar V8 of 44 years later had a similar effect. Finally, a high-revving, smooth-running modern V8 to compete with those pesky European and Japanese carmakers! Only the Allante got the Northstar at first, with other Cadillac models following soon after. After the underwhelming power output of the pushrod HT4100 V8s used in the 1987-1992 Allantes, the upgrade from 200 horses to 290 helped boost sales of the '93 to the highest annual figure ever achieved by the model: 4,670 cars. Unfortunately for GM, production costs of the Allante proved to be murderous in the long run. Shortened Eldorado frames were loaded onto specially-fitted 747s in Detroit and flown to Pininfarina's new Allante factory in Italy. After Pininfarina built the bodies, they got loaded onto the 747s, flown back to Detroit, trucked to the Hamtramck assembly plant, and given running gear there. GM called this system the "Allante Air Bridge" and it cost plenty. The cars looked both futuristic and Italian, which they were, but the Allante's price tag stood at heights far above those of the rest of the Cadillac line: $59,975 in 1993, or about $108,500 in 2020 dollars. You could buy a rear-wheel-drive BMW 850Ci with a 282-horse V8 and manual transmission for a mere 10 grand over the Allante's cost that year, or a Jaguar XJS convertible for just $56,750. The Allante had front-wheel-drive and a not-so-modern four-speed automatic transmission, which hurt sales among the enthusiast types who flocked to Cadillac showrooms for the CTS-V a decade or so later. No European machine of 1993 could top the Mars Base appearance of these vertically-arranged, all-pushbutton HVAC/audio controls, though.