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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

Cadillac Celestiq electric sedan could top $200,000

General Motors teased a slew of new electric vehicles last week at a media event where cameras weren’t allowed, and now thereÂ’s more news about the Celestiq, one of the two EVs in the pipeline for Cadillac. Reports suggest it wonÂ’t come cheap and will retail for at least $200,000. Wall Street Journal auto writer Mike Colias dished that detail, along with word of a mid-2020 launch, on Twitter, attributing it directly to Cadillac President Steve Carlisle. Cadillac has made no official mention of starting price for either the Celestiq luxury sedan or the Lyriq, an EV SUV that it has previously teased. A spokesman told Autoblog the brand wouldnÂ’t comment on future product speculation. Leftover scraps from Cadillac flagship ‘CelestiqÂ’ news: ItÂ’ll be hand-built in the hundreds per year, Caddy chief Steve Carlisle said. Price? Six figures Â… “and it wonÂ’t have a 1 in front of it.” Due mid-2022. — Mike Colias (@MikeColias) March 5, 2020 If true, the six-figure MSRP would make the Celestiq the most expensive Caddy ever assembled, at least outside of one-off coach builds and the presidential limo, vaunting it into the same class as brands like Bentley, Lamborghini and Rolls-Royce. By way of comparison, the limited-edition ultra-luxury 1957 Cadillac Eldorado Brougham four-door debuted with a $13,074 price tag, the most expensive car of its day and the equivalent of around $120,000 in todayÂ’s dollars. So what do we know about the Celestiq? For starters, itÂ’ll be a halo flagship hand-built in limited quantities somewhere in the Detroit area. Our reporters who saw the white four-seater describe it as having a long, fastback roofline, no side mirrors or visible door handles, with a long wheelbase, short overhangs and a tinted glass roof. A rendering of the interior showed an LED instrument cluster and infotainment display that stretches between both A pillars, with touchscreen interfaces on the rear of the front seats. It also reportedly features a hatch instead of a conventional trunk and styling cues from the Escala concept from 2016, shown above. Cadillac teased it as the “ultimate luxury experience” and said it would be highly customizable. Cadillac also showed off the Lyriq, the name itÂ’s given to its midsize electric crossover that it had previously promised to unveil in April, possibly at the New York Auto Show, if it manages to happen given the coronavirus.

Cadillac developing stretched ATS-L just for China

To luxury automakers, long-wheelbase sedans are to China that crossovers and SUVs are to the US, so it isn't all that surprising any more when the latest sedan gets an extra couple of inches between the wheels to improve rear-seat comfort. According to Car News China, the next sedan to get the stretch will be the Cadillac ATS, which will increase the wheelbase by 10 centimeters (about four inches) to become the ATS-L.
Designed to go up against rivals like the BMW 335Li and the added-length Mercedes C-Class, the ATS-L will reportedly be built locally in China with an engine list that will grow as well. Currently, only the 2.0-liter turbo engine is offered in the ATS in China, but the ATS-L will get the full spectrum of ATS engines including the base 2.5-liter and the peppier 3.6-liter V6. This isn't the first time Cadillac has offered a China-specific stretched sedan either as the SLS dates back to 2006.