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Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.

2021 Cadillac XT6 adds 2.0-liter turbo and new base trim in second year

The 2021 Cadillac XT6 has been announced, and the three-row crossover is going through a few notable changes in its second model year. There’s a new base trim and base engine, and Cadillac has added tech features to improve the experience. Starting with the new engine: ItÂ’s the 2.0-liter turbocharged four-cylinder that was initially introduced in the XT4 as the base motor. Power output is the same as the compact crossover at 237 horsepower and 258 pound-feet of torque. ItÂ’s paired with the nine-speed automatic transmission and comes with front-wheel drive as standard — all-wheel drive is a $2,000 option. That engine only comes with the new base trim level: Luxury. Every other trim receives the 3.6-liter V6. The new Luxury trim (pictured above) is being added to the lineup as a base model to compliment the Sport and Premium Luxury trims. This will be the cheapest and most basic of the XT6s, but you can still option all-wheel drive. Features include 18-inch wheels, the eight-inch touchscreen infotainment system, black leatherette seats (heated and powered in front), brushed aluminum trim, tri-zone climate control and a number of other smaller extras along with a suite of driver assistance technologies. Cadillac is also adding wireless Apple CarPlay and wireless Android Auto to the lineup as standard equipment — they were standard previously but required the traditional wired connection. ThereÂ’s also a new 20-inch wheel for the Sport model, and three new color options: Dark Moon Blue Metallic, Wilder and Infrared Tintcoat. The XT6 LuxuryÂ’s base price is $48,990, including the destination charge. ThatÂ’s a fair cut below the 2021 Premium Luxury ($53,790) and the Sport ($58,190) trims, but you are losing out on the additional equipment and luxury those trims offer. Cadillac says the updated 2021 XT6 will land in dealerships this fall. Related video: