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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Despite De Nysschen saying it won't, Cadillac cuts struggling CTS prices

Ah, well that didn't last long. Not even two years after elevating the price of the then-new third-generation Cadillac CTS by $7,000, the company is now stepping back, telling dealers it will be slashing the price of the 2015 model by anywhere from $1,000 to $3,000. It seems that there are two reasons behind Cadillac's move. First, and most obviously, are its slumping sales, down seven percent last year. That figure is made worse, Automotive News reports, by the seven-percent gain made by the greater luxury market, not to mention gains from fellow American luxury brand Lincoln. Cadillac, meanwhile, also likely faced pressure from its dealer body, which AN reports hasn't been so keen on the price increases. The price reduction is something of a surprise following statements made by Cadillac President Johan de Nysschen shortly after he took office. In September of last year, the 54-year-old exec, who took charge of Cadillac in July of 2014, defended the company's decision to raise prices, telling Automotive News a price cut was "not going to happen." It seems current conditions contradict de Nysschen's statements, though. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," Cadillac's Dave Caldwell said of the price cut. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it." In what's sure to be a pleasant surprise for anyone in the market for a CTS, the most expensive models are getting the biggest price cut, with the price on the Premium and Performance Collection sedans dropping $3,000, AN reports. The 2.0T will get a $2,000 drop, while certain optional extras will now be standard on the Luxury trim, including a panoramic sunroof, navigation and Bose stereo.

2021 Cadillac Escalade's EPA highway fuel economy is worse than before

EPA fuel economy estimates for the 2021 Cadillac Escalade are out, and the news is mostly not good. The redesigned SUV sees slim to no improvement in the Feds' city ratings, and its highway numbers are considerably worse than before. These are estimates for the standard 6.2-liter V8. Figures for the no-cost-optional 3.0-liter turbodiesel six have not been released yet. Specifically, the rear-wheel-drive 2021 Escalade has estimates of 15 mpg city, 20 mpg highway, and 17 mpg combined. Compared to the outgoing 2020 version, powered by the same 6.2L V8, those numbers represent a 1 mpg improvement in city (the lone piece of good news) but are 3 mpg worse on the highway. With all-wheel drive, the 2021 Escalade can't even get out of the teens, with EPA ratings of 14 mpg city, 19 mpg highway, and 16 mpg combined. That's the same city rating as before and a 2 mpg decline versus the 2020 model's highway rating. For further comparison, cross-town rival Lincoln's Navigator with its 3.5-liter turbo V6 manages 16 mpg city and 22 mpg highway (RWD) and 16/21 with AWD. No one expects an ultra-large, body-on-frame, three-row SUV to achieve Prius-like levels of fuel efficiency, but it's pretty rare these days to see such backsliding with a fresh redesign. Here's hoping the diesel variant will have a happier story to tell. Related Video: