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Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

The CadMad shooting brake Eldorado Brougham-Nomad cross is up for auction

The CadMad custom 1959 Cadillac Eldorado Brougham is the coolest car crossing the block at the Scottsdale Barrett-Jackson auction. All arguments to the contrary are wrong and can be redirected straight to the gallery above. This 16-year project built by Super Rides and commissioned by the late Steve Barton won the Don Ridler Memorial Award at the 2019 Detroit Autorama, which goes to the custom build that shows the best creativity, engineering and quality workmanship. All of those qualities are on full display in this Eldorado Brougham-Nomad mashup. Just so we’re all on the same page, a 1959 Cadillac Eldorado Brougham was no normal Cadillac at the time. The sedanÂ’s exterior design is thanks to Pininfarina, as Cadillac had the Italian design company tweak its styling. It resulted in a much more subdued Cadillac than the rest of Caddy's giant fin-tastic designs of the decade. Only 200 were made over the course of a couple years, and they remain some of the rarest production Cadillacs to this day. The “Fawntana Rose” Cadillac standing before us is a shooting brake interpretation of that famous sedan. It has lost 18 inches in overall length, four inches in width and the rear doors have been completely eliminated. A Chevy Nomad roof was shortened by a couple inches and grafted onto the bodywork. The builders say that every last piece of sheet metal was modified for this build. Still, thereÂ’s still no mistaking it for a Cadillac. The chrome bumpers and lights were left mostly untouched, and the small fins were retained, as well. That Nomad roof was painted in Titanium Silver for contrast, the same silver thatÂ’s used on the new Ford GT. Things only improve when you open the hood. A 632-cubic-inch twin-turbo V8 built by Nelson Racing Engines (NRE) powers the shooting brake. Most of the time (on 91 octane fuel), it produces around 1,000 horsepower and 950 pound-feet of torque. Feed it 112 octane fuel and NRE claims itÂ’s capable of producing upwards of 2,500 horsepower. Yowza. A four-speed automatic transmission and strengthened Corvette transaxle somehow attempts to put the power down to the rear wheels. The seats are reflective of the amount of power this car puts down — 2012 Cadillac CTS-V buckets were used and modified with mauve-colored upholstery. All the trim was hand-painted, including the wood-grain flooring in back and is meant to “mimic the African Wenge and Tigerwood Maple.”  The time and effort that went into this built is truly astounding.

Cadillac expects major growth in China

The US sales issues facing Cadillac are not being paralleled in the People's Republic of China, as a new report from Automotive News indicates the US luxury maker should see its sales increase by as much as 40 percent.
The report cites Cadillac's own forecasts, which put its 2014 sales in the PRC at 70,000 units after cresting 45,000 vehicles at the end of August. Provided the sales pace holds true through 2015, the brand would hit its new 100,000-unit sales goal, AN reports.
"We're very optimistic about the luxury market, we believe that the luxury market by 2016 here will become the largest luxury market in the world, surpassing even the size of luxury in Europe," GM China President Matthew Tsien told AN. "With [Cadillac president] Johan [de Nysschen], we have somebody that really is an executive that understands luxury, but he also is very, very keen on understanding what do we need here in China for Cadillac to be successful."