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Cadillac cancels its car subscription program after just two years

Cadillac is cancelling its Book by Cadillac subscription service, according to a report from the Wall Street Journal and confirmed to Autoblog by a Cadillac spokesperson. The $1,800 a month service has been in operation since early last year. The Cadillac spokesperson told us this: "Following nearly two years of service, Cadillac will temporarily pause the Book by Cadillac program effective December 1, 2018." This moves comes not too long after the decision to leave its New York City headquarters and return to Michigan. While Cadillac claims the disruption of service will be temporary, there's no defined plan to start the program back up again. The reason for the cancellation? The service ended up being more costly than Cadillac expected it to be. Owners will have 30 days from the time they're notified to turn their vehicles in. If this subscription service was your only transportation, then you better start looking for something else. The service was available in New York City, Dallas and Los Angeles. Subscribers could choose between five different Cadillacs: ATS-V, CTS-V, CT6, XT5 and Escalade. You'd be allowed up to 2,000 miles per month and 18 vehicle swaps per year through the concierge service. Cadillac would bring the car of your choice to you and take the old car away at your whimsy. The price included registration, taxes, insurance and maintenance costs. No long term commitment was necessary to sign up. This makes Cadillac one of the first manufacturers to end a nascent subscription service. If it starts back up again, expect it to look a bit different from the current program. Cadillac says it's using this experience to make strategy adjustments in the future. Whether that means a much more costly program for users, or no subscription program at all, we don't know. Plenty of other manufacturers still offer limited subscription programs in select cities. We highlighted some of the biggest ones in our vehicle subscription service guide here. It'll just be a waiting game to figure out if these modes of ownership take off going forward. For more information on Vehicle Subscription Services, check out the Complete Guide. Related video: Cadillac Car Buying subscription service book by cadillac

Cadillac teases two new V-Series prototypes at the Detroit Grand Prix

We told you earlier this week that there would be more to come from Cadillac's V-Series of performance vehicles following the introduction of the brand's CT4-V and CT5-V performance sedans. We just didn't expect it to come quite so soon. Cadillac surprised attendees of the 2019 Detroit Grand Prix as two new prototypes took to the track for what we figure must have been demonstration laps in between other official race events. A CT4-based machine wearing funky blue camouflage joined a red-hued CT5-based prototype on the track, with driving duties split between Mark Reuss, president of General Motors, and Ken Morris, vice president of Product. Cadillac CT4 V-Series prototype View 3 Photos Exactly what's powering these prototypes is still a mystery, but we have our suspicions that these two beasts are putting down a lot more power than the 320-horsepower CT4-V and 355-hp CT5-V that underwhelmed enthusiasts earlier this week. We wouldn't be surprised if there was a version of Cadillac's twin-turbo Blackwing V8 engine under the hood of this V-badged CT5 prototype. Cadillac is being coy with further details, saying only that these two vehicles "represent the next step in Cadillac's V-Series performance legacy." So we'll just have to wait for now. But in the meantime, feel free to peruse the images above and speculate in the comments below.

Watch the 2019 Autoblog Technology of the Year presentation to Cadillac

Autoblog presented our 2019 Technology of the Year Award to Cadillac at the Detroit Auto Show. Autoblog conducted rigorous testing last fall on the latest automotive technologies, and Cadillac Super Cruise earned top honors, edging out Infiniti's Variable Compression Turbo and Mercedes' EQ technologies, the other two finalists. Super Cruise is a semi-autonomous system that allows for hands-free driving to reduce the driver's workload. Our editors found it easy to use and noted the system simply works as intended. We happily found Cadillac under-promised and over-delivered with Super Cruise, a clever system that truly helps the driver. Super Cruise launched on the CT6 sedan, and Cadillac plans to roll out the feature to other vehicles. Watch the video above as Cadillac President Steve Carlisle receives the 2019 Autoblog Technology of the Year Award from Editor-in-Chief Greg Migliore, with Autoblog GM Adam Morath and the editorial team on hand at the Detroit show. Related Video: