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Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

Caddy XT4, Subaru STI Type RA, and blazin' Elon | Autoblog Podcast #553

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Green Editor John Snyder. We talk about time spent with the Cadillac XT4 and Subaru WRX STI Type RA. Then we get into other topics, including the death of the VW Beetle, our thoughts on the state of the Nissan 370Z, cameras replacing mirrors, the trouble with the Ford Focus Active, and Elon Musk blazing a fat blunt. We indulge in a little conversation about the process of writing about cars. Finally we help a listener choose their next EV in the "Spend My Money" segment.Autoblog Podcast #553 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've driven: Cadillac XT4 and Subaru WRX STI Type RA RIP, VW Bug What's up with the Nissan 370Z? Lexus to replace side mirrors with cameras RIP, Ford Focus Active You do you, Elon On writing about cars Spend My Money: electric edition Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Cadillac Ford Lexus Nissan Subaru Tesla Volkswagen Car Buying Technology Coupe Crossover Electric Police/Emergency Sedan cadillac xt4 subaru wrx sti type ra

Cadillac CT4 and CT4-V pricing revealed, starts just under $34,000

The Cadillac CT4-V had its big reveal in Detroit several months ago, and last month we finally saw the regular CT4. Today, Cadillac has pricing available for every CT4 trim level including the V. The entry-level CT4 Luxury with rear-wheel drive will start at $33,990, including the destination charge. Adding all-wheel drive requires another $2,600, bringing the total to $36,590. Cadillac also throws in heated front seats and a heated steering wheel when you opt for the all-wheel drive model. The CT4-V comes in at $45,490 before options — on the V, the up-charge for all-wheel drive is only $1,100. Cadillac CT4-V View 12 Photos Cadillac offers two trims in between the base Luxury and more powerful V-Series: Premium Luxury and Sport. The Premium Luxury is priced from $38,490, and the Sport is a tad bit more expensive at $39,590. All-wheel drive is even more expensive ($3,200) in the Premium Luxury, as it adds cooled front seats on top of the heated seats and steering wheel. The cooled seats arenÂ’t included with the Sport all-wheel drive package, so itÂ’s the same $2,600 charge as in the Luxury model. Every CT4 but the V comes standard with CadillacÂ’s 2.0-liter turbocharged four-cylinder that makes 237 horsepower and 258 pound-feet of torque. An 8-speed transmission handles the shifting. Go for the much more expensive CT4-V, and you get the 2.7-liter turbo four that makes 325 horsepower and a whopping 380 pound-feet of torque. This engine is exclusively mated to a 10-speed automatic. For a full rundown and background on the CT4 and CT4-V, check out our previous coverage of the cars. YouÂ’ll be able to order a 2020 CT4 later this year.