2013 Cadillac Escalade Platinum Edition on 2040-cars

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Johan responds to critics again about Cadillac's NY move

Cadillac's new President Johan de Nysschen has faced a fair amount of criticism since assuming his position at the head of the American luxury manufacturer. From the company's move to New York City to a controversial new naming scheme, the first few months of his tenure have not been smooth sailing. Now, the embattled exec is firing back against his critics, notably Automotive News Editor-in-Chief Keith Crain, in a new column running in AN.
De Nysschen countered Crain's claim that the move to the Big Apple, "can only mean that someone wants to live in New York."
"The relocation decision is entirely unrelated to the personal living preferences of any Cadillac executive. No corporation would tolerate such indulgence by its leadership," de Nysschen wrote. "It is about structurally entrenching a challenge to the status quo by reinforcing the psychological and physical separation in business philosophy between the mainstream brands and GM's luxury brand."

Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

2020 Cadillac CT5 in New York: 7 questions with the chief engineer

Cadillac revealed the 2020 CT5 at the New York Auto Show, and we decided to sit down and have a chat with chief engineer Mike Bride to learn more about the car. You can read our reveal post here to get the full download, and then read on below to learn a bit more. Cadillac is still rather coy about any performance model to spawn from the CT5, but things appear to be looking up after our conversation that you can read below. Q: What's the driving nature of this car? Should we expect something similar to the CTS and ATS? A: Yes, you can see it's built off the rear-wheel-drive architecture. Our goal was to retain all of that fun-to-drive nature. Direct steering feel, responsive handling. Going forward, we ask how we can continuously improve, and that was really about driving more sophistication in the ride, a much more mannered car that's better for impact harshness and rolling isolation, really provides comfort when you want comfort over tire strips and heaves in the road. Really getting that level of isolation, but not compromising that handling and direct steering feel of the Cadillac sedans we've grown accustomed to. Q: How is this car different from the CTS underneath, and other Alpha platform cars? A: I would say this is a major revision. A lot of new parts, a lot of new part numbers, a significant evolution. In the suspension space, the links are all new, and there's been a lot of work done in isolation, so the bushings and strut mounts are all new. We've evolved the Alpha platform to now get the ride control and road isolation, the comfort aspects of it all. There are a lot of structural improvements like a changed wheelbase, an evolution in rear foot-swing and foot space from the fuel tank area to get in and out of the car better. As we developed this structure, it was about overall structural body stiffness, and impedance at the chassis attachments to really get that level of isolation from road inputs. We try to have a calm floor, a steering wheel that doesn't vibrate, and quiet to the driver's ear. Those were the paths we went after to really drive the structure to the right stiffness requirements, structural integrity, a lot of development into suspension bushings, tuning elements, strut mounts. We have a new damper technology, a ZF damper. It has MVS damper technology. It's a multi-valve system that provides less harshness from an NVH standpoint and a great optimization balance of motion control with ride inputs.