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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac XT4-V on the way?

An anonymous photographer sent Cadillac Society two tightly cropped images of an XT4 crossover wearing two surprising badges. On the right, above the taillight, there's a 2.7 badge, In the lower right corner there's a V Series badge — the full-fat, multicolored V badge, not the monochrome V-Sport version. The images — assuming they're real — elicit more questions and no answers, the first being, is this the XT4 V-Sport that's been rumored since last October? Back then, GM Authority discovered front and rear images of such a vehicle hiding in plain sight, on a Cadillac site landing page. The backside of a thick-hipped XT4 is graced with the old V-Sport badge. We know the carmaker has split its V Series cars into two tiers, the lower intended to be less intimidating than before, the upper tier the continuation of the mongo V Series cars we've known and loved. The hints have been that the entry level will be called V Series, while the upper level takes the name "Blackwing," after the name of Cadillac's new 4.2-liter, twin-turbo V8 engine. With Mark Reuss himself having said, "We got rid of all the V-Sports," this supposed XT4-V offers more proof that V Series effectively represents a new V-Sport line. The only cosmetic giveaways to increased performance we can see are a carbon fiber trim in the license plate area, and an exhaust treatment similar to that on the recently introduced CT4-V. We're not certain what the 2.7 badge means for V branding on crossovers. The standard XT4 wears a 2.0 badge on the tailgate, representing its 2.0-liter four-cylinder with 237 horsepower and 258 pound-feet of torque. The XT5 gets a number, too, but the XT6 does not. GM's 2.7-liter four cylinder with 311 hp and 348 lb-ft first showed up in the Chevy Silverado, will get 320 hp and 369 lb-ft in the coming CT4-V, and has been predicted for the XT4-V. However, V cars — both Sport and Series — have never worn displacement badges. The new CT4-V and CT5-V go without numerical identifiers on their decklids. If there is an XT4-V on the way this year, we only have a few months before we see it and get some answers.

Cadillac ATS Coupe spy photos show more sedate two-door

Remember when the Cadillac CTS Coupe debuted, and we were all like, "Oh hello there?" Well, don't expect the same thing to happen when the new ATS Coupe is unveiled - these brand new (overexposed) spy shots show a two-door that's decidedly more sedate than the angular yet curvaceous and all-around good-looking CTS Coupe. This isn't to say that the smaller Caddy Coupe won't be attractive - the four-door version is plenty pretty, to be sure - it just likely won't have that extra somethin'-somethin' to truly set it apart from the sedan.
Fine, then. We don't doubt that the two-door ATS will be just as enjoyable to drive as its sedan sibling, with a lot of the mechanical stuff likely carrying over unchanged. That includes the powertrain options, meaning buyers will be able to choose from the naturally aspirated 2.5-liter inline-four, turbocharged 2.0-liter four, or larger free-breathing 3.6-liter V6.
Look for the 2014 ATS Coupe to enter production in January of next year, meaning a reveal later this year (LA Auto Show, perhaps?) would be in order.