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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Crowd lifts Cadillac to free pedestrian after two vehicles barrel toward him

An elderly Missourian is lucky to be alive today after a car that had pinned him to the ground was lifted off him by witnesses. According to WDAF, Orlando Gentry and Troy Robertson were working at a Kansas City, Mo., clothing store when a stolen minivan careened through a red light at 35th and Prospect and was immediately T-boned by a woman driving a gold Cadillac. The impact drove both vehicles up onto the sidewalk at the corner, side by side, directly at pedestrian Carlos Green. "We was out here with our kids, and we was at work, and the next thing we heard was a boom!" Gentry told WDAF. "Man, those cars came out of nowhere, and Carlos was just helpless," Robertson said. Gentry tried to escape but was caught between the vehicles and pinned beneath the Caddy. Then a light pole punctuated the crash by falling on top of the Caddy - and almost on top of Carlos Green. "Yeah, he tried to jump out of the way, but he just got pinned underneath the Cadillac. He definitely hurt his right leg. When I saw all that, I screamed, 'Somebody help me help get this car off Carlos,'" Robertson said. He, Gentry and passersby lifted the heavy Caddy off Green so he could crawl free. Thankfully, Green wasn't seriously injured. He was discharged from an area hospital bruised, with one leg in a cast, but ultimately healthy. The woman driving the Cadillac was unhurt, but the two men driving the minivan ran off during the confusion. Kansas City police are looking for the escaped car thieves. This is the second time in as many weeks that people banded together to lift a car off someone. On May 9 in Philadelphia, a group of good Samaritans lifted an SUV off a little girl who had been run down and pinned beneath an SUV tire. Related Video:

Cadillac confirms new flagship to be built in Detroit next year

"The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars." - Johan de Nysschen
Cadillac confirmed Friday morning it will build its new flagship sedan, expected to be called the LTS, starting in late in 2015 in Detroit.