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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.

2021 Cadillac Escalade shown inside and out in leaked photos

Fresh off the official reveals of the all-new 2021 Chevrolet Suburban and Tahoe, here come leaked images showing the redesigned version of their upmarket sibling, the Cadillac Escalade, inside and out. The images were posted on Instagram by user @allcarnews, with a hat tip to Jalopnik, and give us our best look yet at the unadorned exterior and the new interior.           View this post on Instagram                       A post shared by A L L C A R N E W S (@allcarnews) on Dec 11, 2019 at 12:22am PST Let’s start with the body design of the large luxury SUV, with bears strong echoes of both the aforementioned Suburban and Yukon, albeit with a chrome stripe along the lower doors and chrome trim framing the windows. Then thereÂ’s the redesigned grille, which looks like a larger-maw version of the XT6Â’s grille and adopts the same horizontal LED headlights. Instagram commenters also liken the exterior to the new XT6, CadillacÂ’s smaller three-row crossover, and even the Hyundai Palisade. The swept-back, slightly tapered rear end in profile even reminds us a little of the Lincoln Aviator. All of which will beg the question of whether Cadillac has done enough to distinguish its flagship SUV to compete against the Lincoln Navigators of the world.             View this post on Instagram                   (UPDATED) LEAKED: 2021 Escalade ? _____________________________________ [12/11/19] (NEW INTERIOR SHOTS) CadillacÂ’s Escalade for 2021 has been leaked and well.. the exterior is subjective.. What I will point out is the side profile which is unfortunately still identical to the Tahoe & Suburbab albeit with a chrome bar on the bottom and chrome window frame trim. The rear gets full sized LED verticals taillights again, but now more integrated into the rear. The front is big and loud but looks like a blown up XT6. After reading your comments, it seems a mixed bag, especially with the horizontal headlights (which i lightened to show the elements) but the massive verticals LED DRLÂ’s remain thankfully. ???????????? ???????????? ???????????? ????????? ? @Allcarnews Spec Sheet: Powertrain wise there will be a carry over 6.2L 420HP+ V8 paired to a 10 speed auto gearbox. A supercharged V8 version (or TT V8) will be coming in the future with up to 650HP in some sort of V designation. Expect blacked out wheels, trim and grille. ? ???????????? ???????????? ??????????? But..