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Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

Cadillac scraps three-row CUV plans

Crossovers are one of the hottest automotive segments on the planet. Apparently, the idea of mixing the practicality of a station wagon with the looks of an SUV appeals to people whether they are in Cleveland or Shanghai because nearly every automaker is jumping into the market. So it was no surprise when early rumors suggested Cadillac was planning two, new CUVs to fit above and below the SRX. But things might have changed since then.
New rumblings indicate Caddy is taking a different route. Instead of two crossovers, only the compact is on the way, and the larger, three-row CUV on the Lambda platform to sit between the SRX and Escalade may be a goner. According to Ward's Auto, General Motors thinks that the other three-row, Lambda vehicles like the Buick Enclave and GMC Acadia compete too closely with the proposed Cadillac. The decision comes fairly close to the 2017 intended production date.
As far back as 2010, this Lambda-platform based CUV was considered highly likely for production. However, Cadillac Senior Vice President Bob Ferguson was somewhat cooler about it when he discussed the new crossover briefly last year. He said the model could use the Escalade name, despite its unibody chassis, but no decision had been made yet to actually produce it.

Next Cadillac Escalade interior will have Mercedes-like screens

Not too long ago, we thought we got a glimpse at the next-generation Cadillac Escalade's interior. But as we have learned from the spy photographer who took it, those are actually for a different full-size GM SUV, probably the GMC Yukon. How can we know this? Well, that same photographer caught this SUV, and it has a fancier interior and a key Cadillac interior piece that proves this is actually the Cadillac interior. The big difference with this interior is the instrument cluster and infotainment system. The previous SUV we saw had a pretty conventional interior with plenty of buttons, a screen at the top of the center stack, and an instrument cluster under a plastic hood. On this presumed Cadillac SUV, it has one large monolith containing screens for instruments and infotainment. It's very much like what you'll find in Mercedes-Benz models. Unlike in Mercedes cars, this bank of screens appears to have some curve to it, orienting everything toward the driver. Besides the fancy screens that point to Cadillac, the shifter also clinches this as the Cadillac interior. It's the same monostable lever found in the latest Cadillacs such as the XT6 and CT5. Much of the rest of the interior has been pretty well covered. But we can tell that Cadillac is using some nice wood trim that appears to stretch across the dashboard. The dash itself also looks as though it will be rather low and minimalist. Like past Escalades, this will probably share most of its mechanicals with the Tahoe/Suburban, meaning it too will be making the long overdue switch to independent rear suspension. It will also likely continue to offer the 6.2-liter V8 and 10-speed automatic transmission as the only powertrain choice. We should see the new SUVs in the next couple of years.