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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

Facelifted Cadillac ATS spied completely uncovered

The Cadillac ATS makes for a pretty svelte little coupe, and General Motors appears to know it, because multiple, completely undisguised prototype sedans have been spotted testing wearing what look like many of the forthcoming coupe's body parts.
Not only does it wear at least the outline of the brand's new, broader crest, it has the same front air dam with continuous chrome strip found on the coupe. The only real difference is that it has the somewhat taller side view mirrors from the sedan, rather than the narrower, longer ones from the coupe. Around back, the changes are harder to spot because the test car is outfitted with an unpainted lower bumper. However, it seems to lack the chrome strip that offsets the lower portion of the coupe from the sedan.
The ATS sedan is already a looker, but it is good to see Cadillac is taking a second pass using what it learned on the coupe. There's no word yet on when this revised sedan is going to hit the streets - let alone what changes will take place beneath the skin - but we're thinking it looks about right for 2015.

Teaching autonomous vehicles to drive like (some) humans

While I love driving, I can't wait for fully autonomous vehicles. I have no doubt they'll reduce car accidents, 94 percent of which are caused by human error, leading to more than 37,000 road deaths in the U.S. last year. And if it means I can fly home at night in winter and get safely shuttled to my house an hour-plus away — and not have to endure a typical white-knuckle drive in the dark with torrential rain and blinding spray from 18-wheelers on Interstate 84 — sign me up. Autonomous technology will also take some of the stress, tedium and fatigue out of long highway drives, as I recently discovered while testing Cadillac Super Cruise. AVs are also supposed to eventually help increase traffic flow and reduce gridlock. But according to a recent Automotive News article, as the first wave of AVs are being tested on public roads, they're having the opposite effect. Part of the problem is they drive too cautiously and are programmed to strictly follow the written rules of the road rather than going with the flow of traffic. "Humans violate the rules in a safe and principled way, and the reality is that autonomous vehicles in the future may have to do the same thing if they don't want to be the source of bottlenecks," Karl Iagnemma, CEO of self-driving technology developer NuTonomy, told Automotive News. "You put a car on the road which may be driving by the letter of the law, but compared to the surrounding road users, it's acting very conservatively." I get it that, like teen drivers, AVs need a ramp up period to learn the unwritten rules of the road and that a skeptical public has to be convinced of the technology's safety. But this is where I become less of a champion on AVs, since where I live in the Pacific Northwest we already have more than our share of overly cautious human drivers. Since moving here 12 years ago, I've found it's an interesting paradox that a region famous for its strong coffee, where you'd think most drivers would be jacked up on caffeine, is also the home to annoyingly measured motorists. As an auto-journo colleague living in Seattle so aptly put it: "People in the Pacific Northwest drive as if they have nowhere to go." If you drive like me and always have somewhere to go — and usually are in a hurry to get there — it's absolutely maddening.