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Junkyard Gem: 1979 Cadillac Eldorado Biarritz

The Cadillac Eldorado lost a foot of wheelbase and 1,200 pounds when GM's luxury front-drive platform got downsized for 1979, which turned out to be prescient timing considering the massive spike in oil prices in the wake of the 1979 Iranian Revolution. The General kept the pricey Biarritz option package from the previous generation, adding a stainless-steel roof in the process. Here's one of those cars, found in a chilly Denver boneyard last month. The stainless-steel roof panel, inspired by the one used on the 1957 Eldorado Brougham, identifies a 1979-1985 Eldorado as a genuine Biarritz. This generation of Eldorado Biarritz achieved its greatest renown as the car bomb that detonates when pink-suited Ace Rothstein (Robert De Niro) cranks the starter in the 1995 film Casino. Naturally, a 24 Hours of Lemons team obtained one of these cars and raced it while the pit crew wore pastel suits and sipped from Tangiers Casino highball glasses. The MSRP on the base '79 Eldorado was $14,240 and the Biarritz package with leather seats tacked on an additional $2,600. That's $64,495 in 2021 dollars, at a time when plenty of car loans had interest rates approaching 20%. The '79 Seville's base price was higher ($15,646), despite being based on the lowly Chevy Nova, but that difference was erased by the cost of the Biarritz package. The Fleetwood limos were the only pricier Cadillacs that year. Yes, you had to be a true high-roller to purchase a '79 Biarritz. Of course, a new Mercedes-Benz 450SLC cost a terrifying $32,858 (about $125,850 today) that year, but the $13,067 Lincoln Mark V (the price went up substantially if you got one of the editions designed by Bill Blass, Givenchy, or Emilio Pucci) was close competition for the Biarritz. The 1979 Eldorado had something the Lincoln didn't, however: electronic fuel injection. Yes, a 350-cubic-inch (5.7-liter) Oldsmobile V8 engine with a pretty-modern-for-1979 throttle-body fuel-injection system sent 170 horses to the front wheels via GM's impressive Unitized Power Package longitudinal-engine front-wheel-drive system. Look at all those futuristic devices in that faux-wood dash! That stereo cassette deck added $225 ($860 today) to the price. Cruise control cost $137, the rear defogger added $101, and… well, you get the idea. This Cad is a bit tattered and has some rust spots here and there, but wouldn't have been an overwhelmingly difficult restoration.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Chip Foose is bringing life to a Cadillac sketch from 1935

General Motors, automotive home of Harley Earl, was a pioneer in the early days of car design. But for as many wild concept cars and even production cars as the company's studio created, there were still many that never got off the paper. Chip Foose is working to change the fate of one of those designs. According to Foose Design, Chip Foose's latest project is based on a sketch from 1935. Car dealer Wes Rydell and his wife Vivian commissioned a custom Cadillac coupe that was sketched out by GM designer Art Ross. It would take an existing Cadillac sedan, shorten it, lower it and give it a removable hardtop. The drawing is as far as the project got. Now Chip Foose is working on realizing the design in real life using a 1939 Cadillac Series 60 Sedan. He plans to follow the initial design brief, but with his own unique touches. He has also named the project "Madam X" in honor of what Harley Earl would call client projects. It is scheduled to be finished and ready for unveiling at the end of the summer. Foose is a well-known designer who has won some of America's most prestigious custom car awards such as the Ridler Award and designed vehicles for the TV show Overhaulin'. The final product should be quite a striking machine. You can see how it's coming along, as well as Foose's sketch of what the car will finally look like, in the gallery above. Related Video: Featured Gallery 1939 Cadillac Series 60 by Chip Foose View 13 Photos Image Credit: Foose Design, Inc. Auto News Celebrities Design/Style Cadillac Classics chip foose overhaulin