2010 Cadillac Escalade Ext Premium on 2040-cars

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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Junkyard Gem: 1983 Cadillac Cimarron

Ah, the Cadillac Cimarron. Conceived during a time when oil prices were zooming upward and smallish luxury imports such as the Datsun 810 and BMW 320i were stealing Detroit's customers, the idea of a fuel-efficient compact Cadillac made sense. Unfortunately for GM, the Cimarron was an image-tarnishing disaster. Here's a fairly well-preserved '83 that I spotted in a Phoenix self-service wrecking yard. In the words of Pulitzer-winning Dan Neil in his 50 Worst Cars of All Time: "Everything that was wrong, venal, lazy and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac." The Cimarron was a Chevrolet Cavalier with a bit of added bling and a fatter price tag. The Chevrolet Nova-based Cadillac Seville had sold pretty well during the late 1970s, so there was precedent for a small, Chevy-based Cadillac. The hood latch mechanism was broken (of course), so I couldn't shoot any photos of this car's 2.0-liter pushrod four-cylinder engine, rated at 86 horsepower. Here's a GM-produced documentary touting the futuristic design of the '83 Cimarron. The Cimarron Dream. Featured Gallery Junked 1983 Cadillac Cimarron View 12 Photos Auto News Cadillac Economy Cars Classics Sedan

2020 Cadillac CT4 spied completely undisguised for the first time

A few weeks ago, Cadillac gave us our first look at its new small luxury sports sedan in the form of the CT4-V. This was a bit unusual considering the company hadn't shown us the regular one yet, and the reveal is still off in the not-too-distant future. But we were lucky enough to catch a normal 2020 Cadillac CT4 parked at a local gas station completely and totally undisguised. Based on what we know about other recent Cadillacs and their trim and design, this CT4 is probably a Luxury or Premium Luxury trim, since it has plenty of bright chrome and red taillights instead of dark gray ones. The differences from the CT4-V are subtle. The mesh grilles of the V are swapped for a main grille studded with small Cadillac badge shapes and the lower grille has simple slats. The little air intakes by the lower sections of the running lights are smaller than the ones on the V. This car also lacks the V's side skirts and wider canards on the edges of the front bumper. There doesn't appear to be a rear spoiler either. While we've had a good look at the exterior of the CT4, we'll have to wait until the car's full reveal later this year to know what's under the skin. We do know that it will continue to use the Alpha platform shared with the CT5, Camaro and the old ATS and CTS. We suspect the base engine will be the same 2.0-liter turbocharged inline-4 from the CT5, which makes 237 horsepower and 258 pound-feet of torque. Since the CT4-V uses a turbo 4-cylinder that makes 320 horsepower and 369 horsepower, there might not be a V6 option for the regular CT4. The CT5's twin-turbo 3.0-liter V6 makes more power and torque, so that's out, and the old ATS's naturally aspirated V6 made 335 horsepower and 285 pound-feet of torque, which would be uncomfortably close the CT4-V's specs. But we could see a V6 of some sort in an even more potent V iteration of the CT4 later.