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Combative de Nysschen defends Cadillac move, naming change
Mon, 29 Sep 2014
Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."
Cadillac drops the base engine in the 2017 ATS
Tue, Jun 28 2016Cadillac, in an effort to boost sales of the slow moving ATS, is making some changes to the 2017 model. Most notably, the luxury manufacturer is dropping the base 2.5-liter normally-aspirated four-cylinder engine from the lineup, leaving the 272 hp 2.0-liter turbocharged four as the base engine. The base 2.0-liter ATS will start at $35,590, $1,380 more than the 2016 model, though that's partially offset by more standard equipment. The base model now comes standard with Cadillac's controversial CUE infotainment system with an 8-inch touchscreen display, a Bose surround-sound speaker system, and a backup camera. Despite the bump in price for the base model, all other ATS trim levels will see prices reduced between $650 and $1,100, depending on the model. The ATS was designed to be Cadillac's answer to the BMW 3-Series and Mercedes-Benz C-Class. Though the ATS was originally released at a time where the Germans were slightly off their game, it's never quite matched up in terms of performance or customer perception posting disappointing sales figures compared to the competition. Cadillac has had problems getting customers into cars, and few ATS customers are converts from luxury competition. In order to offload inventory and lure in new customers, the company has previously been forced to offer big lease deals. Many of these customers have come over from more mainstream brands like Chevrolet and Ford. ATS sales have fallen 23 percent through May versus 2015. The car's market share has fallen every year since 2013, currently occupying just 4.5 percent of the compact luxury market. Unless Cadillac can offer some truly amazing deals, we don't expect many shoppers to buy American over the strong German competition. Related video: Cadillac Luxury Sedan
2020 Cadillac XT6 earns IIHS Top Safety Pick award
Wed, Dec 4 2019The 2020 Cadillac XT6 luxury three-row crossover has proven to be plenty competent on the road, and now it turns out to have impressive performance in crash tests. The IIHS recently tested the big Caddy and gave it a Top Safety Pick award. It just missed out on the highest Top Safety Pick + rating because of headlight performance. In every single crash test, the XT6 earned the highest "Good" rating for passenger protection. Both the standard and optional forward collision prevention systems also received the highest "Superior" ratings, and they were both able to bring the car to a stop before colliding with another vehicle at speeds up to 25 mph. The one area it didn't earn top marks was with headlights, which were rated "Acceptable," the second-highest score. Though it doesn't factor into the Top Safety Pick criteria, the IIHS also rated the child seat LATCH anchor access "Acceptable." Among three-row luxury crossovers, there are three others that have the Top Safety Pick rating: the Infiniti QX60, Lexus RX and Volvo XC90. Only one crossover in this segment has the highest Top Safety Pick + rating, and that's the Mercedes-Benz GLE-Class.
