2009 Cadillac Escalade Esv White Diamond on 2040-cars

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Cadillac still planning for big things in China

Despite some hiccups, China remains the auto industry's great hope for new vehicle sales, with significant sales gains and a huge upside. Nowhere is that hope more fervent than at General Motors, which offers eight different marques in the Asian nation. China has been GM's single biggest market the last three years running, and is unlikely to give up that title anytime soon. Yet its premiere brand, Cadillac, has remained essentially stagnant, selling just 30,000 units in China last year. That's in a segment where sales of luxury vehicles has outpaced that of the larger Chinese market. So what gives?
According to Cadillac officials Autoblog spoke with in China this week at the Shanghai Motor Show, it's been a problem of product - they haven't had the right ones. Displacement taxation issues, import tariffs and currency fluctuations have all conspired to make the brand's products less appealing than they might otherwise have been. But GM is stepping on the gas with Cadillac, and executives are eyeballing 100,000 sales by 2016 - more than triple the Wreath and Crest's current volume. And the expectations for the brand only get more ambitious from there - they're shooting for 10 percent of the luxury market by 2020. Bob Socia, President of GM China, promises that there will be a new Caddy launched in the market each year from now through 2016 and most will be built in China. Characterizing the company's efforts to revive the brand's fortunes as a "relaunch" of sorts, Cadillac also figures to gain dealers as GM expands its sales outlet footprint westward.
New products like a made-in-China XTS sedan (with a market-specific 2.0-liter four-cylinder to avoid heavy displacement taxes) will help, and Socia hinted that the ATS sport sedan could be next in line for in-country production. The SRX crossover - currently the brand's best-selling model in China - will also likely get a long look for future local production when the next-generation model is introduced. In the meantime, Cadillac unveiled the Escalade ESV Hybrid (shown above) as its latest model addition to capitalize on the market's white-hot luxury SUV segment.

Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear. 

Cadillac is building an LMDh car, will compete in WEC and Le Mans

Cadillac returned to sports car racing back in 2017 with its DPi race car, and it has had a successful run with it. It won four Rolex 24 Hour races at Daytona from 2017 to 2020, and took home two championships. So it's not totally surprising that it will continue running in the IMSA series with a new LMDh-class car. But that also means that Cadillac can, and will, race in the World Endurance Championship series, which includes the 24 Hours of Le Mans. This is because LMDh is a class that will be legal in both IMSA and WEC racing, as will the LMH hypercar class. So Cadillac will be taking on hypercars from Toyota, Peugeot and Glickenhaus. Audi and Porsche have announced plans to run LMDh racecars as well, so it will be a crowded field. There have even been rumors of a Dodge-badged version of the Peugeot 9x8 LMH car as well as a Lamborghini LMDh entry. Per LMDh rules, the car will feature a spec chassis and hybrid unit, but the engine and bodywork will be unique to the Cadillac. Unlike LMH, there are no requirements to build road-going versions, so we sadly won't see a wild mid-engine Cadillac hybrid supercar on the streets (unless Cadillac just decides to build one; don't hold your breath). But we'll still be excited to see another American manufacturer compete for an overall win at Le Mans. Cadillac will team up with Dallara, Chip Ganassi Racing and Action Express Racing for vehicle development and competition. The car will make its racing debut at the 2023 Rolex 24 at Daytona in January of that year. All we have to go on for the car's looks is the rendering at the top, which suggests a seriously angular shape. It will also be called the LMDh-V.R, similar to the current DPi-V.R racecar. Related Video: