2009 Base 2wd Navigation Sunroof Leather Heated Rear Dvd We Finance 82k Miles on 2040-cars

Auto blog

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

2020 Cadillac CT5 revealed, will replace the CTS

Between the end of most of Cadillac's sedan offerings and the launch of the underwhelming XT6 crossover, things were looking dreary at the American luxury brand. But now we get an exciting surprise in the reveal of the 2020 Cadillac CT5 sedan. It's a clean, and arguably conservative-looking sedan, but there are a number of things that have us intrigued. The sedan is clearly the CTS replacement, since the name falls just below the flagship CT6 sedan. Under the hood are two familiar Cadillac engines, a 2.0-liter turbocharged inline-4 and a twin-turbo 3.0-liter V6. Power numbers haven't been announced, but expect each to make similar power to the current CTS: 268 horsepower and 295 pound-feet of torque for the four-cylinder and 420 horsepower and 430 pound-feet of torque for the V6. Rear drive and all-wheel drive are available, and both engines get a 10-speed automatic transmission. The car also adopts the trim level scheme introduced by the XT4 and XT6 crossovers, which means there are just two choices, Sport and Luxury. The Sport model, pictured in gray, has a more aggressive front fascia and dark taillights, while the Luxury model, shown in burgundy, has a more demure appearance and classic red taillights. We only get a glimpse of the interior, and it shows the latest electronic gear shifter shared with Cadillac's recent crossovers, along with a physical knob for interacting with the infotainment system. Cadillac announced that the car will make its public debut at the New York Auto Show, and it will be built at the Grand River factory in Lansing, Mich. We expect to get more details and images of the car when it's revealed at the show.

Playboy reveals its 2013 Cars of the Year

Vaunted men's magazine Playboy knows that its readers are nearly as interested in cars as they are in the female anatomy... sorry, we thought we could write that with a straight face. Anyway, the buff-book does occasionally fill some of its spreads with sexy metal, to accent all the rest of the sexiness.
To wit, the magazine has unveiled its feature on the 2013 Cars of the Year. Without giving us much in the way of criteria for the awards, nor a clear framing of the categories ("Responsible Ride" is a particularly challenging concept, especially when you consider that the Mazdaspeed3 was the winner), Playboy has nevertheless highlighted what we assume to be it's favorite 12 or 13 (depending on how you count) cars from the 2013 model year.
Headlining the class is the Porsche 911, which Playboy writers single out for having "remarkable electronic voodoo." BMW M5 is named "Slickest Sports Sedan" though the Cadillac ATS then follows on because "we couldn't resist giving the new Caddy a shout-out." The rest of the picks are pretty conventional (save, perhaps, the Honda Fit EV as "Ace Electric"), even if the categories and methodology are fairly wonky. Cruise through or gallery for a taste or check out the full list, here. The site is safe for work, and you can legitimately (this time) say that you were reading it for the articles.