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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

2020 Cadillac XT6 Sport First Drive Review | An unexpectedly strong performer

Cadillac is in an unenviable position right now. Over the past few years, it developed some excellent driving sedans just in time for the world to demand nothing but crossovers. Now it’s working fast to get more crossovers on the market besides the XT5. Its latest is the 2020 Cadillac XT6, a large three-row luxury crossover designed to slide under the enormous Escalade and provide less truck-like driving characteristics. And while it has an underwhelming wrapper, itÂ’s actually a refined, capable and spacious luxury crossover. Still, it must be emphasized that the Cadillac XT6 does not make a strong first impression. The Escalade is brash, bold and above all, big. That's exactly what's been historically expected from Cadillac, but the XT6 just looks like any three-row crossover with some creased lights and lines that help make it look like a Cadillac. ItÂ’s not ugly, but it's not memorable, either. The interior is a mixed bag. The materials are impressive, with interior panels covered in leather and suede in a loaded Premium Luxury version we drove (we haven't had a chance to see a base version). The other trim level, the Sport, gets real carbon fiber trim thatÂ’s made more interesting with copper wires woven into the material for a metallic glint. ThereÂ’s real metal trim throughout, too, from the shift paddles to the nicely weighted infotainment and volume knobs. Unfortunately, the actual dash design looks uninspired and even a little cheap. This is something that weÂ’ve noticed on many GM vehicles, and what seems to be the culprit is that every panel is oddly chunky and blunt. There are no crisp or sharp edges, no thin details, no "wow" moments. The seats arenÂ’t particularly impressive either, as theyÂ’re flat and not very supportive. More lumbar and bolstering would help. The interior is at least spacious, with loads of head, leg and shoulder room in the first two rows. The third-row seat is even usable by adults, at least for short trips since head- and legroom are tight and the seat itself is low. It's similar to what you'd find in the more expensive BMW X7, but less than a Buick Enclave or most non-luxury three-row crossovers. Access to the third row is quite good thanks to the far-sliding second row, and it folds away into the cargo floor at the push of a button at either rear door. There are also USB outlets for every seating position, another thoughtful touch. Once the Cadillac XT6 is on the road, it has some impressive aspects.

2016 Cadillac CT6 to get an aluminum body?

Well this is interesting: A hot-off-the-press report in Automobile claims the coming Cadillac CT6 will have an aluminum body. Most write-ups on the CT6 claim it will have a body that's a combination of aluminum and high-strength steel - Automobile itself wrote of "high-strength steel, aluminum, and steel stampings" in October. An all-aluminum body would be quite the reversal, contradicting the last four months of reportage and company statements on the matter. Mark Reuss, EVP of global development at General Motors, told The Detroit News in October, "We will create with the CT6, the world's most advanced body structure... [and] it's not aluminum. It's a stronger, smarter, safer premium luxury vehicle." It echoed the earlier Automobile story in saying the CT6 would use GM's "patented welding technology with high-strength steel, aluminum and steel stampings and castings." That same month, the Wall Street Journal ran a piece titled, "GM Won't Follow Aluminum Strategy in Future Cars," in which Reuss said, "making big statements around all carbon fiber, all aluminum, all magnesium, they're very interesting," and that GM wouldn't be doing it. That piece also circled back to a material mix and GM's special welding process, saying the CT6 "will have a body made of aluminum, high-strength steel and other materials, and will be 100 kilograms (220 pounds) lighter than a similar-sized car made of high-strength steel." We don't know what kind of body Cadillac's new assault on luxury is going to wear, but now we can't wait to find out. Featured Gallery Cadillac Elmiraj Sedan: Spy Shots View 22 Photos News Source: AutomobileImage Credit: Chris Doane Automotive Cadillac GM Luxury Sedan aluminum cadillac ct6