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Cadillac follows Lincoln in going back to proper names

Who else is excited for the 2025 Cadillac Fleetwood Brougham? Right, don't all excitedly jump up and down at the same time. May make Earth wobble. In an interview with multiple outlets (and brought to our attention by Reuters and CNET Roadshow) that mostly covered Cadillac's electrification plans, Cadillac President Steve Carlisle indicated that the brand's Euro-style alphanumeric naming strategy will mercifully be coming to an end. CNET indicates it'll correspond with the rollout of new EV models, but we wouldn't be surprised to see it happen even earlier. Lincoln's similar decision has already proven to be successful, and it's always seemed like a matter of time before Cadillac followed suit given the two brands' similar history and market segments. The current naming convention of CT(number) for cars and XT(number) for crossovers was hatched in 2014 and is widely credited to former Cadillac president Johan de Nysschen, who had previously transformed Infiniti's naming convention into something similarly Germanic. That the man previously worked at Audi should be a surprise to no one. While people have generally been confused by the switch, we can't say it's any worse than the old CTS, XTS, ATS and SRX business that came before. At least de Nysschen's system had a hierarchy. Yet, for a brand once known for grand, stately cars and equally grand, stately names like Eldorado, Seville and, yes, Escalade, a European-style alphanumeric strategy never seemed right. It was at least indicative of Cadillac's constant attempts to emulate German brands rather than setting its own, uniquely American course (as Lincoln has done recently). That the most American and successful of its lineup, the Escalade, hung onto its name through thick-and-thin speaks volumes. So, will we really be seeing that '25 Fleetwood Brougham? That does seem rather doubtful. Beyond Eldorado, there's not a lot out there in the back catalog that doesn't reek of crusty old country club luxury. Or was garbage. Perhaps sampling from Cadillac's concept car file with something like Elmiraj? Whatever it comes up with, though, how could it be worse than simultaneously selling an XT5 and XTS? Cadillac Future Vehicles Luxury

Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.
According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.
The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.

Super Cruise will feature in 22 GM nameplates by 2023

Super Cruise, the semi-autonomous hands-free driving technology that first appeared on the 2018 Cadillac CT6, was always intended to broaden out to more GM models, especially now that CT6 production has ended, but now we have specific numbers. Automotive News reports that GM will have it on 22 nameplates by 2023. GM President Mark Reuss spilled the beans to investors at the company’s Capital Markets Day presentation, saying that Super Cruise will start appearing in brands beyond Cadillac in 2021. GM just last week announced the first big update for its driver-assist technology late last month, saying it would be coming to the 2021 CT5, CT4 and Escalade full-size SUV, all of which should debut later this year. Next year weÂ’ll see it offered as an option on seven more nameplates, then a dozen more in 2022 and 2023, Reuss said. The next generation of the technology will come with a new feature called “Lane Change on Demand,” which will allow the driver to activate or tap the turn signal and the car to do a hands-free lane change if itÂ’s safe to do so, and so long as the driver monitor system can tell the driver is paying attention. ItÂ’s also said to feature improved performance and hands-free dynamics, a better user interface and software tweaks, among other upgrades. Super Cruise uses a camera and infrared light to detect whether the driver is paying attention, plus radar, cameras and lidar mapping to center the vehicle in a highway lane and drive in hands-free mode in optimal scenarios. ThereÂ’s no immediate word on whether the upcoming next-generation version will also come with an expanded network of compatible highways beyond the 200,000 miles where the technology is currently capable of being deployed. Autoblog named Super Cruise the 2019 Technology of the Year winner. Related Video:     Cadillac GM Emerging Technologies