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Cadillac, Buick and Chevy decisions impacted by worries abroad

European Concerns Drive GM, But Beware Of The French Connection
GM's bid to rationalize Europe will impact the products that will be offered domestically.
It seems that Europe is defining the future of General Motors more so than its home North American market. Having axed Saturn, Pontiac and Hummer, GM has done a fairly good job of repositioning its remaining four divisions, Cadillac, Chevrolet, Buick and GMC. Cadillac carries the luxury banner. Chevrolet is aimed at the masses with cars and trucks along with a nod to performance thanks to Camaro and Corvette. Buick bridges the premium gap between Chevy and Cadillac, while GMC offers a hardcore work/upscale proposition.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac Lyriq EV debut delayed by Covid-19 virus

The, coronavirus, otherwise dubbed Covid-19, has claimed another large gathering. General Motors canceled the public debut of its coming Cadillac Lyriq crossover, planned for April 2 in Los Angeles, due to fears over the continued spread of the virus. With more than 14 confirmed cases of residents with Covid-19, Los Angeles declared a state of emergency last week. Michael Albano, a communications director at GM, said in an e-mail to The Verge that "Our top priority is the safety of our media guests and employees." At the time of writing there's no word on a potential new date for the reveal for the highly anticipated crossover that GM just announced last week at a private event in Warren, Michigan. However, the automaker provided Autoblog with a statement that read, in part, "Please know we are working to reschedule the reveal as soon as possible." What we know about the Lyriq is just as compelling as what we don't know. There XT5-sized people hauler will be out to dazzle in every way, with a ton of weight on its shoulders — many will be judging GM's and Cadillac's past and claimed preparedness for the future based on this one offering. The Lyriq will be the first GM EV to sit on a new EV architecture the engineers call BEV3 and the marketers call Ultium, with battery capacities up to 200 kWh and a potential range of 400 miles. Speaking of which, GM just applied to trademark the term Tecra with the US Patent and Trademark Office, so we could be in for more information on innovative battery systems in the not-too-distant future. The automaker could forgo a public debut for the time being and opt to livestream the event. Or, who knows, it's possible the Detroit Auto Show just garnered itself a whopping debut for the show's debut event in June; the first rendering of the Lyriq aired at last year's Detroit show. Related Video: