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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Here's your chance to own a 7.0-liter V8-powered, stick-shifted Cadillac Catera

Cadillac never stuffed a V8 engine into the Catera, the entry-level model it sold in the United States from 1997 to 2001, so American tuner Lingenfelter stepped in and offered to perform the conversion. One of the few cars it dropped an eight-cylinder into is for sale, and the bigger engine is just one of many modifications performed on it. Listed on auction site Bring a Trailer, this 2001 Catera lost its V6 soon after it was leased to its first owner in Warren, Michigan. Lingenfelter replaced the 3.0-liter V6 with a 5.7-liter V8 and ditched the automatic transmission in favor of a six-speed manual, but that wasn't enough; the owner sent it back for more. It left the shop again with a custom-built, 7.0-liter V8 between its fenders. It's essentially a Chevrolet Corvette C5.R-based block topped with LS6 heads, an LS6 intake, and a less restrictive exhaust. Its horsepower and torque outputs aren't available, unfortunately, but we assume the V8 easily doubles the stock Catera's 200-horse output. Cadillac marketed the Opel-built Catera as the Caddy that zigs, not as the Caddy that humiliates hot rods on a drag strip, so additional modifications were required to keep the V8's power in check. Highlights include a limited-slip differential, a lowered suspension with bigger sway bars, and beefier brakes all around. At one point in its life, this Catera also received 17-inch alloy wheels, a three-spoke steering wheel, and a sprinkling of V emblems. Although engine swaps are often hit or miss, this Catera has spent approximately 18 years and 40,000 miles with a V8 under its hood, so it's apparently a solid, well-thought-out build. It currently has 42,000 miles on its odometer, and it's located in Michigan. Bidding stands at $6,250 as of this writing, with five days left in the auction. It won't stay in the four-digit range for long, and it might end up costing as much as a late-model ATS-V, but when are you going to find another one like it? Related Video:   Featured Gallery 2001 Cadillac Catera with V8 engine, Lingenfelter modifications View 10 Photos Aftermarket Cadillac Performance Sedan

Texas sues GM, saying it tricked customers into sharing driving data sold to insurers

Texas filed a lawsuit Tuesday against GM over years of alleged abuse of customers' data and trust. New car owners were presented with a "confusing and highly misleading" process that was implied to be for their safety, but "was no more than a deceptively designed sales flow" that surrendered their data for GM to sell. The suit contends that at no point was selling driving data ever even suggested as a possibility, putting GM in violation of the state's consumer protection laws. Texas Attorney General Ken Paxton is seeking a jury trial and at least $10,000 per offense (every GM car sold in the state since 2015) and a hefty add-on of $250,000 in cases where the victim was over 65. Texas seems to be flying high after a recent $1.4 billion settlement from Meta over other privacy concerns. This may well be a way to solve any pending budgetary issues in the Lone Star State.