11 Platinum Awd Fully Loaded 45k Miles V-8 Auto on 2040-cars

Auto blog

GM announces $7 billion Michigan factory investment, most going to EVs

GM announced a $7 billion investment in Michigan manufacturing, much of which is earmarked for EV production. Four sites are included, but the key elements are a new battery cell plant in Lansing and the conversion of GM's existing Orion Township facility to expand production of the forthcoming Chevrolet Silverado EV and its GMC Sierra sibling.  GM says it is the largest investment announcement in company history and that it will create 4,000 new jobs. It also says 1,000 jobs will be retained. "We are building on the positive consumer response and reservations for our recent EV launches and debuts, including the GMC Hummer EV, Cadillac Lyriq, Chevrolet Equinox EV and Chevrolet Silverado EV," said GM CEO Mary Barra.  GM says the Orion expansion and new battery plant will support an increase in full-size electric truck production capacity to 600,000 units. This is in addition to the Factory ZERO facility in Detroit that will also be constructing the electric Silverado and Sierra.  The Orion Township factory current builds the Chevrolet Bolt EV and EUV, and will continue to do so during the plant's conversion. GM did not indicate what will happen with the Bolts once that conversion is complete or whether all will continue to be built at Orion. They do not use the Ultium vehicle architecture. GM will build other EV models at three other factories that are under construction or being converted. They are located in Spring Hill, Tennessee, Ingersoll, Ontario, and Ramos Arizpe, Mexico. GM says that it will have the ability to produce 1 million electric vehicles by 2025. The Ultium Cells Lansing facility is a $2.6 billion joint investment by GM and LG Energy Solution. GM says it alone will create 1,700 jobs once fully operational by late 2024. It will join two other GM Ultium Cells battery factories currently under construction in the United States, one in Ohio and the other in Tennessee.  Not all of the $7 billion investment will be for EVs. It also announced $510 million of the total will go toward upgrading the Lansing Delta Township Assembly to produce the next-generation Chevrolet Traverse and Buick Enclave. Money will also go to upgrading Lansing Grand River Assembly.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

The syrupy sweet tale of the Pink Cadillac Margarita

In our last installment of the irregular and irreverent series on drinks loosely connected to – or named after – automobiles, we sipped a Taxi cocktail, which in its original form tasted a bit like a margarita infused with Blackjack chewing gum , except worse. This time, we explore mythos behind a drink so pink it usually doesn't make you stop and think. But that's what we're going to do. And, as always, enjoy cocktails (and reading about them) while you're not behind the wheel. Our brother lives in Detroit, where old American cars go to not die. On the streets of the Motor City, you will see all manner of holey-mufflered, salt-rotted, spring-sagging Big Three iron plowing along shoddily. Our brother's next-door neighbor is a connoisseur of such vehicles, and thus populates his driveway with a cache of Malaise Era Cadillacs. (His dog lives in one.) His latest addition, which our brother texted us a photo of recently while we were eating fish tacos in Los Angeles, is a Desert Rose 1977 Coupe DeVille (seen below). Since we're always thinking about cars or drinking (or both), and we were eating Mexican, this put us in mind of a cocktail our cousin's trashy bridesmaid made us try at her wedding in Charleston: the Pink Cadillac Margarita. Suddenly, we were thirsty. The Pink Cadillac Margarita is, quite obviously, a pink drink – a somewhat cloying, if deliciously chuggable concoction colored with a spritz of Ocean Spray, or Chambord liqueur if you're classy. Pink drinks get a bum rap. Blame it on the Cosmopolitan, and everyday misogyny, but many people find pink drinks frivolous. As expert drinkers, and drink experts, we would counter that the consumption of alcohol is, at its essence, about being frivolous. Never mind that the chemical is a depressive; Consuming it is about putting on your rose (or rose) colored glasses, and getting ready to make some mistakes. The Pink Cadillac is apparently so named not just because of its signature color and the irresistible musical connection between Cadillacs and pinkness (see: Aretha, Springstein, Natalie Cole). The moniker also derives from the quality of the ingredients – drawing on the historical expression "The Cadillac of..." to signify something top-shelf. "It's difficult to know quite how that name was derived," says Melody Lee, Cadillac's director of brand strategy.