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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.

2021 Cadillac CT5 adorned with Diamond Sky Special Edition Package

Among the changes due to appear on the 2021 Cadillac CT5 will be an exclusive Diamond Sky Special Edition Package. We don't have photos of the design theme yet, but Cadillac Society reports that the heaven-hued composition will only be available on the Premium Luxury trim. It starts with Diamond Sky Metallic paint that could provide perfect contrast for the Dark Sky Metallic offered on the GMC Sierra 1500. The CT5 goes all-in with the exterior color, dressing the rocker moldings and rear diffuser in Diamond Sky Metallic, and sitting on 19-inch wheels with a Diamond Cut/Midnight Silver finish. Tucked behind the wheels, buyers will find blue Brembo V Performance brake calipers. And having decided that standard taillamps will detract from the effect, for the first time on a non-V and non-V Sport Cadillac, the special edition CT5 will get clear taillights with a gray-tinted outer lens. The interior fabric comes in Sky Cool Gray with a Diamond Fall seat perforation pattern, offset with Jet Black accents, Galaxy Wood trim, and alloy pedals.  In typical Cadillac fashion, getting the Diamond Sky Special Edition Package will necessitate ordering another package when ordering opens next year. The required Climate Package bundles heated and ventilated driver and front passenger seats and an automatic heated steering wheel, and costs $1,090 in 2020. Elsewhere for the CT5 and the CT4, the next model year delivers a 12-inch customizable digital gauge cluster, plus the option of Super Cruise. Some of the changes already outlined for the 2021 CT5-V are likely headed to the CT5, so in the case of Super Cruise, for instance, checking that option could get real pricey, requiring the $1,300 Driver Awareness Plus Package as well as either the $8,330 Platinum Package or $1,950 Driver Assist Package.  Related Video: