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Cadillac's Butler announces surprise departure
Mon, 05 Aug 2013The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.
Cadillac toned down ATS Coupe design due to customer feedback [w/poll]
Tue, 02 Sep 2014Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.
2020 Cadillac CT5 pricing is out, and it's cheaper than the Germans
Wed, Jul 17 2019We know pretty much everything there is to know about the 2020 Cadillac CT5 sport sedan, and today Cadillac tells us its price. Cadillac isn’t giving us everything, though: all we get for now is pricing for the four-cylinder models. The cheapest CT5 youÂ’ll be able to lay your hands on starts at $37,890. That chunk of change nets you a CT5 Luxury with rear-wheel drive. The base four-cylinder is a 2.0-liter turbocharged engine making 237 horsepower and 258 pound-feet of torque. If we peruse current Cadillac CTS and ATS pricing, this puts the CT5 under even the base price for a 2019 ATS. The current CTS is way above the CT5, starting at just under $48,000. So in comparison to the cars itÂ’s half replacing, the CT5 price already looks much more attractive. Cadillac has two trim upgrades from the base Luxury trim. A CT5 Premium Luxury will run you $41,690, while the Sport is an even pricier $42,690. You get some additional features for your money, with the Sport being more performance-oriented for those wanting it. All CT5 Sports will be equipped with upgraded Brembo brakes, different 19-inch wheels, sport seats, sport steering wheel with magnesium paddle shifters and unique trim inside and out to differentiate itself from the Luxury. All-wheel drive is also available for any of the trim levels. In Sport and Luxury trims, all-wheel drive is a $2,600 premium, but youÂ’ll have to fork out $3,090 more in the Premium Luxury trim to get power going to all four wheels. Cadillac says the Cold Climate Package is included automatically with all-wheel drive, and that includes heated front seats plus a heated steering wheel. The base price for the CT5 undercuts the base price of others in its segment like the new 3 Series ($41,245), A4 ($40,195) and C-Class ($41,400). It falls short of beating the Genesis G70 out, though, as that fantastic little car starts at $35,895. WeÂ’ll note that the CT5 is slightly larger than all of these vehicles, but close enough that folks should be cross-shopping them. As of today, we can safely say the CT5 is looking like a solid value versus its competition. WeÂ’ll see how our thoughts evolve after driving it for the first time, and after pricing for the V6 rolls in.