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Cadillac ATS and CTS get blacked-out treatments

Some still think of gallons of chrome when Cadillac comes to mind, and some of the automaker's models still take the blinged-out approach (we're looking at you, Escalade). But for those whose impression of the America luxury marque's is about more than brightwork, Caddy has announced a new Black Chrome package. Available for the ATS coupe, ATS sedan, and CTS sedan, the optional package, as you might have guessed, applies dark chrome to the outside of the vehicle. On the ATS, that includes the front grilles (upper and lower) and rear trim, as well as body-colored door handles, gloss black window moldings, and dark-finish 18-inch alloys. Buyers can choose to apply the package to the Luxury or Premium trim, with the 2.0-liter turbo or 3.6-liter V6, in rear- or all-wheel drive, with four exterior paint choices, any interior available, and in two- or four-door bodystyles. The package goes for $795 on the sedan and $595 for the coupe. The package costs a little more for the CTS but includes a bit less trim, limited to the grille and those same 18-inch alloys. It can still be paired to the 2.0 turbo or 3.6-liter V6 in rear- or all-wheel drive, with three exterior tints and a limited selection of interior treatments. Pricing here starts at $1,295 with the Luxury trim, or $1,095 in either Performance or Premium spec. Those looking for a shinier treatment, however, need not apply. Related Video: Cadillac Introduces Black Chrome Package for ATS and CTS ENHANCES ENGAGING PERFORMANCE, STRIKING DESIGN 2016-03-14 Cadillac today introduced the Black Chrome Package for Cadillac ATS Sedan and Coupe and Cadillac CTS Sedan. The package further enhances the engaging performance and the striking design of the ATS, a Consumer Guide Best Buy for three years in a row, and the CTS, named one of Car and Driver's 10Best for three years in a row. The Black Chrome Package is available now to order at local Cadillac dealerships or through the Build Your Own tool on the Cadillac.com website. For additional information, customers can call Cadillac Customer Experience at 1-800-458-8006.

Hotter Cadillac CT5-V and CT4-V spy photos, video hint at engines

Cadillac has some extra spicy V cars on the way, and this latest batch of spy photos and videos is more revealing than anything we’ve seen yet. We donÂ’t yet know the final name of these Cadillac V cars, but they are supposed to be the true replacements for the CTS-V and ATS-V. The CT4-V and CT5-V we saw previously are only mild performance variants of the regular sedans. Diving into the video seems more important than the photos on this one. Our spy shooters managed to capture great audio that allows us to take some guesses at whatÂ’s under the hood of these cars. The CT5-Vs in black and white camouflage sound like they have some gnarly V8s under their skin. We canÂ’t pick up a supercharger whine or a turbocharger whistling away, but weÂ’re not going to rule out the former. The CTS-V has a 6.2-liter supercharged V8 that makes 640 horsepower, and it wouldnÂ’t be out of the question to see this car rival it in power. We still havenÂ’t heard the CT6-V at full song, but the engine weÂ’re listening to here just doesnÂ’t strike us as the sound of a 4.2-liter twin-turbo V8 in that car. It sounds a lot more guttural, like the LT4 or LT5 V8 engines. Also, none of the CT5-Vs here sounded like they had manual transmissions. CT4-V spied View 40 Photos Moving to the CT4-V in the blue getup, it sounds a lot like a V6 is under the hood. This also makes sense when we consider that the ATS-V had a 3.6-liter twin-turbo V6 itself. Most important of all to note, is the evidence of a manual transmission. In one of the acceleration clips, weÂ’re able to hear the tell-tale sound of a driver pausing in acceleration for a split second to change gears. This is great news, folks. The manual is looking alive and well in the Cadillac sedan to us. Another clip of a CT4-V in black and white camouflage makes it sound like that particular model is equipped with an automatic transmission, indicating that Cadillac may be offering both transmission options on the new car. As for the rest of the photos, go ahead and take in all the close-up details. We got photos of the tires on the CT4-V, showing 255/35/ZR18s up front and 275/35/ZR18s in back. Michelin Pilot Sport 4 S rubber is used, telling us this thing is going to have a ton of grip. There are more vents, wider fenders and more aggressive styling throughout on these cars compared to the lower-performance V cars. Now that weÂ’re looking at them from much closer than before, the package is looking even more comprehensive.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.