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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.

Alonso's Cadillac team wins 2019 24 Hours of Daytona

Two-time Formula One champion Fernando Alonso won the rain-shortened 24 Hours of Daytona, overhauling Felipe Nasr two laps from the eventual finish on Sunday. The Spaniard became only the third Formula One champion to win the race, joining Phil Hill (1964) and Mario Andretti (1972). "It's amazing," Alonso told NBCSN. "Just an amazing experience with this team, from the test and now the race –- a perfect execution of the race. "Very different conditions and we've been competitive in everything –- dry, wet, night and day. Really happy for the team and all the guys." Alonso, who retired from Formula One racing after the 2018 season, said the victory would rank very high among all his accomplishments. "To win this kind of endurance racing at iconic places like Daytona means a lot," he said. "With zero experience and background in endurance before (last year) it's quite a big thing." Already the winner of last year's 24 Hours of Le Mans, the 37-year-old Alonso will attempt to complete the Triple Crown of motorsports by capturing the Indy 500 in May. Driving the Wayne Taylor Cadillac DPI, Alonso took command of the race for keeps when Brazilian Nasr failed to navigate turn one and drove into deep water, losing a 1.5-second advantage. By the time Nasr had things under control, Alonso was 12 seconds ahead. Kamui Kobayashi, Jordan Taylor and Renger vanDer Zande teamed up with Alonso for the victory in his second try in the 24-hour race which was twice red-flagged because of rain and water on the track and was halted 10 minutes early. "With all the rain, I've never seen a race like this," Team Penske boss Roger Penske told NBCSN. Alexander Rossi was the only other driver to finish in the lead lap. He took third. Italian Alex Zanardi's return to endurance racing 17 years after he lost both legs in a horrific race wreck got off to a bad start 90 minutes into the race, At the beginning of his first stint driving, Zanardi encountered a problem with his steering wheel. The 52-year-old was using a special wheel with hand controls for the car, and the connecting pins were damaged when he attempted to connect it as the car was dropped from the jack. His No. 24 BMW Team RLL team finished 32nd overall and ninth in class. Full results. Related Video: Featured Gallery 24 Hours of Daytona 2019 View 20 Photos Motorsports Cadillac daytona