1999 Cadillac Eldorado Etc Coupe 2-door 4.6l on 2040-cars

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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

2020 Cadillac XT6 revealed as Caddy's first big crossover

The 2020 Cadillac XT6 rounds out Cadillac's crossover lineup with a range-topper. It also presents an option for people who wanted a three-row Cadillac but didn't want something as large and truck-like as an Escalade. This is partly achieved through using a naturally aspirated 3.6-liter V6 powering either the front or all four wheels. A nine-speed automatic transmission sends the V6's 310 horsepower and 271 pound-feet of torque to the ground. The XT6 is split between two trim levels that appear to be marketed as different rather than one being better. The first is redundantly called Premium Luxury. A chrome grille and trim, red taillights and unique 20-inch wheels distinguish it as such from the outside, while wood trim covers the inside. The second is Sport, and black trim replaces the chrome, red taillights are swapped for clear, and carbon fiber supplants the wood inside. It has different 20-inch wheels as well as optional 21-inch pieces. The Sport gets mechanical tweaks, too, including continuously adjustable shocks and a standard all-wheel-drive system with yaw control. No matter the trim, all XT6's get an interior that builds upon the XT4 with more physical buttons and a control knob for the infotainment for scrolling through menus and lists. Safety and convenience features abound, including standard automatic emergency braking, blind-spot warning and lane-keep assist. Optional features include night vision, parking assist with braking support, a heads-up display and a camera screen mirror. Adaptive cruise control is also available, but it's not Super Cruise, our Tech of the Year award winner. Cadillac will start taking orders for the Tennessee-built crossover this spring. The final release date hasn't been announced yet, though. That information, along with pricing, should come closer to when the crossover begins production. Related Video:

Autoweek divulges details on Presidential limo

Ever since the latest presidential limousine, also known as The Beast, debuted in 2009, we've wondered what's underneath that black Cadillac body. We already know a few details, like the fact it isn't a Cadillac at all, but a very heavy duty truck chassis from General Motors with a body that resembles a super-sized Caddy. Autoweek, however, has managed to extract new details from veteran Secret Service agents about the closely guarded presidential limo. Their methods, of course, are classified.
Designed to be a rolling office, bunker and escape pod all in one, the current presidential limo is far different from previous presidential state cars, which were heavily modified production vehicles. As we would expect, The Beast uses thick, military-grade body armor (eight inches on the doors), an armored fuel tank, special run-flat tires with Kevlar lining, an encrypted satellite phone, a fully sealed cabin with its own oxygen supply and a trunk full of weapons and medical equipment that includes a supply of the President's blood type (in case the car gets cut off from the ambulance that's always present in the President's motorcade).
The Beast also comes with a Halon fire-suppression system, night vision and is powered by a V8 engine, which we already knew runs on gas and not diesel, that returns an EPA-unfriendly estimated 3.7 miles per gallon. The Secret Service operates a fleet of 12 limos and each Beast costs $1.5 million. Lastly, AW estimates that the 18-foot-long state car weighs 15,000 pounds, and each Secret Service agent that drives the car must be specially trained to maneuver such a massive vehicle.