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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

2020 Cadillac Escalade spied for the first time

Cadillac is expanding its crossover and SUV range with a new three-row XT6, but that doesn't mean it has forgotten about the one that started it all. As seen in the above photos, the company is testing a new version of the Cadillac Escalade. It's well-covered, but there are a number of details that we can make out. We'll get to what we can see of the design in a bit, but the big news is the suspension. Like the new Tahoe we previously spied, the 2020 Cadillac Escalade will have an independent rear suspension replacing the solid axle set-up that GM's full-size SUVs have always possessed. Its rivals from Ford/Lincoln went independent long ago. We can't underline enough how much of a difference this will make. Handling should be less cumbersome and the ride will be smoother and less prone to jiggling over bumps. It would be improved even further if Cadillac continues to offer magnetically controlled shocks as standard. Inside, the third-row should be positioned lower, thus lowering the current sky-high load height and resulting in a third-row that's actually habitable. In other words, the Escalade won't be so archaic. You can see the visual differences between the new (top) and current (bottom) designs below. Now, as for the design, our best clue to the new Escalade's design is in the grille. The flashy slatted chrome grille of the current model is gone and in its place a more modest mesh grille with little studs pushed to the front. It's very much like the grille found on the new CT6 and XT4. Also, like those two vehicles, the headlights appear to have more horizontal elements than the very vertical examples on the current Escalade. The rest of the SUV is harder to make out. The profile is very similar to the current one, and will surely be shared with the Chevy Tahoe and Suburban and GMC Yukon models. The rear features new rectangular exhaust tips nestled into the rear bumper. The taillights will likely continue to stretch up the rear pillars. Like the suspension, the Escalade will continue to be generally mechanically the same as the aforementioned Chevy and GMC versions, albeit with the best parts standard. The updated 6.2-liter V8 with Dynamic Fuel Management first introduced on the Silverado and Sierra will likely be the standard engine. It will then be paired with the 10-speed automatic transmission. With the new Navigator so widely impressing in reviews and in sales, this new Cadillac Escalade will have to step it up.

Watch the 2019 Autoblog Technology of the Year presentation to Cadillac

Autoblog presented our 2019 Technology of the Year Award to Cadillac at the Detroit Auto Show. Autoblog conducted rigorous testing last fall on the latest automotive technologies, and Cadillac Super Cruise earned top honors, edging out Infiniti's Variable Compression Turbo and Mercedes' EQ technologies, the other two finalists. Super Cruise is a semi-autonomous system that allows for hands-free driving to reduce the driver's workload. Our editors found it easy to use and noted the system simply works as intended. We happily found Cadillac under-promised and over-delivered with Super Cruise, a clever system that truly helps the driver. Super Cruise launched on the CT6 sedan, and Cadillac plans to roll out the feature to other vehicles. Watch the video above as Cadillac President Steve Carlisle receives the 2019 Autoblog Technology of the Year Award from Editor-in-Chief Greg Migliore, with Autoblog GM Adam Morath and the editorial team on hand at the Detroit show. Related Video: