1991 Cadillac Eldorado Touring Coupe 2-door 4.9l on 2040-cars

Auto blog

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

GM's Mark Reuss explains why a performance Cadillac ELR-V won't happen

Hey, I've got enough things to worry about. That's one interpretation of General Motors executive vice president Mark Reuss' response to a question posed by Driving the Nation about the recently-introduced Cadillac ELR plug-in hybrid. Reuss said GM will "definitely expand the tuning envelope" for the ELR. The question was whether GM would consider adding magnetic ride control to the quite-powerful-for-a-plug-in Caddy, creating an "ELR-V" model in the process. Reuss' non-answer: "Good question, can't really answer that," but then elaborated that magnetic ride control uses up "a lot" of power otherwise spoken for in terms of providing the longest electric-only range possible. Interestingly, he did add that GM will "definitely expand the tuning envelope" for the ELR, as you can see in the video below. With the model retailing for north of $75,000, fewer than 60 percent of US Cadillac dealers were carrying the ELR as of last month and just 99 ELRs were sold during the first two months of the year. In an effort to sell more vehicles, GM said in January that it would offer the ELR for a 39-month lease for $699 a month for qualified lessees and with a $5,999 down-payment required. Autoblog's First Drive impressions of the ELR can be found here.

Ford Bronco, Bronco Sport, sub-Ranger pickup and GM EVs | Autoblog Podcast #618

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer. Top of the list this week are the leaked photos of the 2021 Ford Bronco and Bronco Sport. Then they talk about the possibility of a small Ford pickup based on the Focus, as well as all the electric vehicles Snyder saw in person at GM's "EV Day." The editors have been driving the Ram Power Wagon and Hyundai Sonata, and Palmer took Autoblog's long-term Subaru Forester to New Orleans. Finally, they help a listener choose a small luxury crossover in this week's "Spend My Money" segment. then, just as they're about to wrap up the show, they learn that the 2020 New York Auto Show has been postponed due to the coronavirus outbreak. Good times. Autoblog Podcast #618 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ford Bronco and Bronco Sport leaked photos (and, just as we predicted, more photos) Ford shows its dealers the sub-Ranger pickup More details about everything we saw at GM's "EV Day" Driving the 2020 Ram 2500 Power Wagon Driving the 2020 Hyundai Sonata Driving our long-term 2019 Subaru Outback to New Orleans Spend My Money: Audi Q3, Volvo XC40 or Range Rover Evoque? 2020 New York International Auto Show postponed Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: