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Reuss says Cadillac CT6-based Buick could happen

Could the upcoming Cadillac CT6 and its Omega platform spawn a Buick variant? According to General Motors' product chief Mark Reuss, it could potentially be in the cards, but "not yet." "We're working on that," Reuss told Automotive News at the 2015 New York Auto Show. While there hasn't been a large, rear-drive Buick on dealerships since the Roadmaster in 1996, the company gave a big hint that it could head in that direction with the Avenir Concept, shown earlier this year at the Detroit Auto Show. As Automotive News explains, a rear-drive Omega-platform Buick could be a real hit in China, where consumers buy 13 Buicks for every one Cadillac. That move would be a big help to GM's bottom line, too, as it'd significantly increase the Omega platform's economy of scale. If a large Buick based on the CT6 were to head to China, though, it likely wouldn't be a simple case of badge engineering (thank God). Reuss hinted to Automotive News that while the mixed-material construction of the CT6 platform "is very flexible," doing an "identical version of that platform or not is a different conversation." What are your thoughts? Should Buick adopt the Omega platform for an Avenir-based sedan? Should that vehicle be sold here in the US, or should it be a China-only offering? Have your say in Comments. Related Video:

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

You want screens? The 2021 Cadillac Escalade infotainment system gives you screens

The 2021 Cadillac Escalade’s infotainment system shocked and awed when it debuted, but now weÂ’ve finally had a chance to live with both it and the giant SUV that surrounds it for a week. Sliding behind the triple OLED screens is like stepping into the tech-forward future Cadillac promised us. The 6.2-liter push-rod V8 under the hood says otherwise, but the interior technology has already arrived. There are three screens in total: a 16.9-inch touchscreen for the infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All three are OLED displays, and just as you might expect, they are gorgeous to take in. None of the high-tech German luxury vehicles have screens this pretty. The Escalade's donÂ’t just look great, though. All three screens are quick to react and pop through functions/menus without a hitch. The only slop or delay in the whole system is when you go to turn the cluster's augmented reality (AR) camera on  — you wait one potato, two potato, and then the feed pops up. ItÂ’s a new take on GMÂ’s infotainment system as a whole. YouÂ’ll still be swiping side-to-side through an iPad-esque display of apps, but the UI is totally rethought and appears fresh. Icons are big and easy to press. Nothing is hidden off-screen at any point. It just makes good sense. 2021 Cadillac Escalade infotainment View 17 Photos Cadillac has found a way to better utilize its redundant scroll wheel, too. Though it's the same wheel as is on other models, this time the whole display changes to match the wheelÂ’s action when you use it. For example, the home screen turns into a revolving circle of apps that you twist through as soon as you twist the dial. It may take some getting used to, but the option between two different interfaces that both function well is a positive. Redundant combos of touchscreen and control wheel are common, but no one offers something like this.  Keeping a few physical buttons and an actual volume knob around to control the infotainment system is another thoughtful touch — same goes for the climate controls, which entirely consist of physical buttons. Despite the central instrument panel screenÂ’s prodigious size, you wonÂ’t actually find a whole lot buried in there. All of the trip settings and general car settings have been moved into the infotainment system itself.