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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2018 Cadillac XT7 three-row crossover spied [UPDATE]

UPDATE: Upon further consideration, and after speaking to some industry insiders, it appears this might not actually be a new Cadillac, but instead just a mule of the new Chevy Traverse. One source points out that the foglights are fixed, round units, which would be production spec and would not suggest Cadillac. Another source says the Cadillac version of the Traverse/Acadia/Enclave was cancelled, and development has stopped. Yes, a Cadillac of this size is expected to arrive – and elements of this prototype sure do look Cadillac to us – but it might be too early for this to be it. Cadillac is expanding its portfolio with a three-row crossover. This is it. Expected to be called the XT7, the new vehicle will give Cadillac an entry above the XT5 and below the hulking Escalade. Though the XT7 is heavily covered, we can see Cadillac's (?) bold grille and what looks like strong proportions. It'll probably look like a larger XT5, and you can sort of (maybe) see a similar roofline if you squint. Spy shooters caught it testing with the new Chevy Traverse and Buick Enclave, and they're all expected to use the new General Motors 3.6-liter V6 engine, like the recently revealed GMC Acadia. The XT7 could show up as soon as late this year or early in 2017. Its part of GM's push to capitalize on the red-hot crossover segment that has been fueled by low gas prices and Americans' thirst for utility. The XT7 would likely represent GM's most profitable play in this segment. Simply affixing the Cadillac badge on the front adds thousands of dollars to the sticker compared to a Chevy or Buick product. The XT7 will also give Cadillac a significant opportunity for growth – and perhaps allow it to gain on Mercedes and BMW on the sales charts. While the CTS and ATS have had mixed success, Americans have continued to show a willingness to buy Cadillac utility vehicles. The XT7 is the latest in Cadillac's product blitz following the XT5 and the CT6 range-topping sedan. Those two are the most critical Caddys, but the XT7 isn't far off. Related Video: Featured Gallery 2018 Cadillac XT7 View 11 Photos Image Credit: Brian Williams / SpiedBilde Spy Photos Cadillac SUV

2020 Cadillac CT6 losing the 3.0-liter TT V6?

In April we learned Cadillac would no longer offer the 2.0-liter four-cylinder on the CT6. The same day we heard the news, the CT6 configurator showed that engine option gone, leaving three engines on the menu. That menu could lose another option come 2020, according to a report in AutoVerdict. The site says it got an order guide for the 2020 CT6, and the 3.0-liter twin-turbo V6 won't make it to the new year. That engine was once the top-tier choice, since eclipsed by the detuned 4.2-liter twin-turbo Blackwing V8 imminently available on the Platinum trim. AutoVerdict also read in the order guide that the horsepower figures haven't been finalized for next year's model. As it stands, the entry-level 3.6-liter six-cylinder makes 335 horsepower and 284 pound-feet of torque, the 3.0-liter twin-turbo V6 produces 404 hp and 400 lb-ft, and the 4.2-liter V8 ginning up 500 hp and 574 lb-ft when it arrives. Retiring the middle option ostensibly puts a big ol' gap in output and pricing between the two models left. Right now $24,200 separates the entry-level Premium Luxury from the Platinum. However, since the present Platinum uses the 3.0-liter, it's safe to guess that the 4.2-liter V8 will cost more, creating a larger gap. The Sport model in between uses the 3.0-liter, too. Perhaps that goes away, or maybe it stays and gets further cosmetic upgrades to give it more edge and a higher price. Another change coming to the 2020 CT6 is its induction into Cadillac's metric-unit torque-based badging system. This, remember, converts pound-foot torque into Newton-meters, then rounds up to the nearest 50. That means the 3.0-liter V6 will wear a 400 badge, the 4.2-liter V8 gets an 800T badge - the T standing for turbo. The year's been full of engine rationalizations at General Motors. Theories about the CT6 dropping the 2.0-liter figured it might have been about making space above the CT5, or guaranteeing supply for other GM models that use the engine, like the Cadillac XT4. The folks at AutoVerdict suspect the 3.0-liter TTV6 could be making the move to the CT5, and to the hot-headed CT4-V we'll be getting a look at come the end of this month. Related Video: