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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Hotter Cadillac CT4-V prototype spied testing at GM's Proving Grounds

Cadillac already teased us once with the hotter CT4-V and CT5-V at the Belle Isle Grand Prix, but these photos are still the best look yet at what's next for the Cadillac V-Series. The car we're looking at in heavy camouflage here is a high-performance CT4, but we don't really have a name to call it at this point. Cadillac hasn't said, so it could be anything. We'll just refer to it as the faster V, as it's certainly looking a bit more racy than the warmed-over CT4-V already revealed. While the styling isn't drastically different from the CT4-V already out there, the front intake and openings look deeper and more aggressive. The middle, raised section of the hood is a little taller and the whole front-end design looks a lot like the one teased in Belle Isle. This vehicle even appears to have the same mirror design as the faster V. The side sills, quad exhaust tips and wide rear tires lend this prototype an aggressive look, but we did note that it doesn't have the big ducktail spoiler we saw teased previously. Maybe Cadillac is trying to keep a low profile while testing. A keen eye will notice a wild apparatus attached to the front, which would serve as a great jousting pole if you were into that kind of thing. We don't know exactly when Cadillac plans to introduce the faster V machines, but we wouldn't doubt if it happened before the year was out. The ATS-V and CTS-V didn't look wholly different than the pedestrian versions of those cars, and this prototype indicates Caddy may follow a similar pattern this time around. All will be explained from GM soon, but for now, we wait.

Cadillac CT5 spied with quad exhaust, could signal a hotter version is coming

The 2020 Cadillac CT5 just broke cover at the NY Auto Show this year, but one of our spy shooters caught one decked out in camouflage looking a bit different than the versions we've already seen. Instead of the dual exhaust on both the turbocharged four-cylinder and twin-turbo V6, this one has a quad exhaust outlet. We'll note that the placement of the quad outlets is one and the same with the two larger outlets on the CT5 already revealed. Also, the rest of the car looks relatively ho-hum. It has the wheels from the CT5 Sport trim, and the front end appears to most closely represent the Luxury trim. Some of the coverings appear to be opened up on that front end, possibly in an attempt to increase airflow. The most obvious change of them all is the quad exhaust, though, which brings us back to a conversation we had with a Cadillac representative at the car's initial media launch. As we were standing around gawking at the new CT5 in Sport trim, a brand representative told us all the "Sport" models (four-cylinders and V6s) would be getting quad exhaust, while the "Luxury" trims would get dual exhaust. We pointed at the CT5 Sport right in front of us and noted that it just had a dual exhaust setup. This ended up causing more confusion, as the Cadillac representative was adamant that they had seen the CT5 Sport with quad exhaust. When all was said and done, there wasn't exactly a clear explanation given for what was up with this mysterious CT5 model with quad exhaust, so we left it at that. We can guess, though. Perhaps the Cadillac rep had seen a Sport model with quad exhaust, but it was a future "V-Sport" variant we weren't allowed to know of yet. Cadillac hasn't revealed its future plans for the CT5 fully, but it did hint that at least one performance variant would be on the way. This camo'd up car here does not look anything like a full-on V model, but it could be the beginnings of a slightly more powerful version of the sport sedan. The 3.0-liter twin-turbo V6 makes 335 horsepower and 400 pound-feet of torque. Of course, there's always room for more power in this class, and a V-Sport model would slot in nicely to the new sedan's range. Keep in mind this all remains speculative in nature. However, our curious conversation with Cadillac combined with these spy shots signal that something could be afoot.