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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2021 Cadillac Escalade to have a massive 38-inch curved OLED display

The redesigned 2021 Cadillac Escalade is going to be revealed Feb. 4, and it’s going to have a huge screen. Cadillac released a video teaser today showing the enormous display — watch it above. This screen is a curved OLED display that measures 38 inches from corner-to-corner. The exact resolution wasnÂ’t revealed, but Cadillac claims the pixel density is twice that of a 4K television. That particular stat is also rather nebulous, as the pixel density of a 4K TV varies with the TVÂ’s size. Regardless, itÂ’s safe to say that the screen is going to be very sharp and look fantastic. CadillacÂ’s use of an OLED screen will ensure it has spectacular color representation and the best blacks that a screen is capable of. Smartphones with OLED displays typically offer a better experience than those with LCD displays, and we can hope the same is true for this Cadillac display. On top of it being a huge screen, Cadillac also says itÂ’s the “first curved OLED” in the industry. Most infotainment screens in cars these days are flat displays, but Cadillac appears to be sticking its best tech foot forward with this curved screen. Other details worth noting in this teaser is the obvious presence of Super Cruise. The green light stretches across the steering wheel, indicating that the new Escalade will definitely offer the semi-autonomous driving technology. The rest of the interior is difficult to make out, but there appears to be a row of shiny buttons below the screen. Below this we can see what might be the top of the gear lever sticking up. ItÂ’s tough to know for certain what it is, but itÂ’s similar in size, shape and style to other new Cadillac gear levers. However, both the 2021 Chevy Tahoe and Suburban use push-button shifters. The switch to an actual gear lever would be more consistent with other Cadillacs, but inconsistent with its full-size SUV brethren. We wonÂ’t have terribly long to wait to find out. Cadillac says itÂ’s going to reveal the new Escalade in Los Angeles during Oscars week. Expect some of the big stars to roll up to the red carpet in new Escalades. ItÂ’s hard to think of a better place to show off the chromed-up, shiny new Cadillac. Related Video:      

Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside