1971 Cadillac Eldorado Base Convertible 2-door 8.2l on 2040-cars

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Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Cadillac Super Cruise gets system enhancements, more compatible highways

Cadillac is updating Super Cruise to make it available to use on more highways, and it will offer better performance, too. Previously, Super Cruise worked on about 130,000 miles of highways across the continent. This update expands that to 200,000 miles. That's because GM has mapped that many more miles to be compatible with its lidar mapping system. As for the performance update, Cadillac says there will be enhancements to the driver monitoring system. That's the key feature that separates Super Cruise from all the other systems out there, making it a truly hands-free experience. It's able to quickly tell whether your eyes are on the road, and it reacts accordingly. We asked for details about the improvements, but all Cadillac would tell us is that there are "slight refinements to the driver attention system to even more accurately detect driver attention." Perhaps it's related to reports of sun-related issues plaguing the infrared monitoring camera. We can't tell you for sure. As for the extra miles, Cadillac says some added highways now include limited intersections and traffic control devices. Basically, there may be a stoplight or some cross traffic thrown into the mix now. Since GM has actually gone and mapped these areas, the car will tell you to take back control when approaching a railroad crossing, pedestrian crossing, stoplight or stop sign. Cadillac included a map (above) depicting the original and new Super Cruise compatible highways. You'll notice there are a lot more highways in the midwest and southeast, in addition to almost being able to cross the entirety of Canada now. Things are still a bit sparse in the western part of the country, but there aren't as many highways out there anyway. Owners of 2018 and 2019 Cadillac CT6s can expect to get the upgrade, but it's not as easy as you may think. Folks will have to take their CT6 in to the Cadillac dealer, where the "system enhancement" will take place. However, that enhancement doesn't include the additional miles. Cadillac says that update will be sent out over-the-air throughout the summer and fall. Updates for Super Cruise seem to be coming out with regularity. Last year Cadillac updated the system for easier activation, better lane placement (for passing large vehicles) and added gauge cluster messages for more information. We happen to love using the technology here at Autoblog, and gave it our 2019 Technology of the Year award.